Programmatic Advertising

Your audience moves in real time. So do we.

Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to audiences and enabling meaningful engagement with individual consumers. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile advertising investment.

Programmatic Advertising

Mobile is more than a set of devices. It’s a set of behaviors.

Consumers live their lives on the move – they are, by definition, mobile. Adelphic helps brands understand the behaviors of consumers on the move and reach them across all their screens.

Programmatic Advertising

Devices don't buy things. People do.

Adelphic’s patented technology overcomes the limitations of user identification in mobile and across networked devices, anonymously describing the consumers behind the devices. So advertisers understand whom they’re talking to, not just what they’re talking through.

Programmatic Advertising

Data drives performance. Performance delivers ROI.

The more we know about consumers and their environment, the better we can calculate the value of an interaction. Adelphic analyzes billions of data points every day, finding high-value opportunities for our clients, maximizing their programmatic advertising ROI.

News & Updates

  • Viant’s Adelphic Expands Publisher Marketplace with Brand Safe PMP Deals

    By Adelphic

    Launch of Adelphic Deals empowers clients with packages of high quality, premium inventory curated to drive viewability and completion rates (WALTHAM, Mass., – June 14, 2017) — Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the enhancement to its Publisher Marketplace, Adelphic Deals. Adelphic Deals empowers brands and agencies with direct, programmatic access… Read more »

  • Viant’s Adelphic Partners with Integral Ad Science, Closing the Loop Between Viewability, Targeting and Measurement

    By Adelphic

    Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients (Waltham, MA, May 18, 2017)— Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the addition of viewability verification from Integral Ad Science (IAS), becoming one of the first DSPs to integrate these insights and make them directly accessible within their platform. The… Read more »

  • 3 Keys To CPG Marketing Success: Precision, Scale And First-Party Insights

    By MediaPost

    Adelphic’s CEO, Michael Collins, lends his perspective to MediaPost on how CPG marketers can achieve success and close the attribution loop with the right mix of precision, scale, and first-party insights.

  • Viant: ‘People-Based’ Doesn’t Have To Mean ‘Walled Garden’

    By AdExchanger

    In acquiring Adelphic for an undisclosed price, Viant hopes to create a “people-based DSP” that combines media execution with deterministic data from parent company Time Inc. But don’t think of what Time Inc. is building as a mini walled garden, said Viant CEO and co-founder Tim Vanderhook. “Everyone wants the scale that Facebook and Google… Read more »

  • Viant to Acquire Automated Ad Buying Platform Adelphic Inc.

    By The Wall Street Journal

    Move is intended to give advertisers self-service capabilities for data-driven buying. Magazine publisher Time Inc. said it has agreed to acquire Adelphic Inc., an automated advertising buying platform. The move is intended to offer marketers the ability to directly buy advertising that targets specific consumers. Terms weren’t disclosed. The deal is expected to close in… Read more »

More News & Updates

Who's working with us

  • apple-iad
    brightrooll
    inmobi
    live-roail
    marktplacb
    nexage

  • openx
    doubleclick-adexchange
    pubmatic
    rubicon
    xAd
    smaato

  • sovrn
    mopub-logo
    celtra
    tune
    oracle
    medialets

  • flite
    neustar
    ninth
    ixi-services
    factual

  • datalogix
    placed
    bluekai
    flurry
    mma-logo
    equifax

  • spotxchange
    ghostery-logo
    daa-logo
    crisp-logo
    atlas