Launch of Adelphic Deals empowers clients with packages of high quality, premium inventory curated to drive viewability and completion rates (WALTHAM, Mass., – June 14, 2017) — Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the enhancement to its Publisher Marketplace, Adelphic Deals. Adelphic Deals empowers brands and agencies with direct, programmatic access… Read more »
Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients (Waltham, MA, May 18, 2017)— Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the addition of viewability verification from Integral Ad Science (IAS), becoming one of the first DSPs to integrate these insights and make them directly accessible within their platform. The… Read more »
Adelphic’s CEO, Michael Collins, lends his perspective to MediaPost on how CPG marketers can achieve success and close the attribution loop with the right mix of precision, scale, and first-party insights.
In acquiring Adelphic for an undisclosed price, Viant hopes to create a “people-based DSP” that combines media execution with deterministic data from parent company Time Inc. But don’t think of what Time Inc. is building as a mini walled garden, said Viant CEO and co-founder Tim Vanderhook. “Everyone wants the scale that Facebook and Google… Read more »
Move is intended to give advertisers self-service capabilities for data-driven buying. Magazine publisher Time Inc. said it has agreed to acquire Adelphic Inc., an automated advertising buying platform. The move is intended to offer marketers the ability to directly buy advertising that targets specific consumers. Terms weren’t disclosed. The deal is expected to close in… Read more »