Programmatic Advertising

Adelphic Launches Programmatic Digital Out-of-Home

This all-new offering enables advertisers to access digital out-of-home inventory via Rubicon Project’s Private Marketplace (PMP). Advertisers can now programmatically purchase DOOH inventory on over 13,000 screens including digital billboards, airports, office lobbies and elevators, at scale, seamlessly, within a PMP.

Programmatic Advertising

Your audience moves in real time. So do we.

Adelphic is a people-based and cross channel programmatic advertising platform connecting brands to audiences and enabling meaningful engagement with individual consumers. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their cross device advertising investment.

Programmatic Advertising

Mobile is more than a set of devices. It’s a set of behaviors.

Consumers live their lives on the move – they are, by definition, mobile. Adelphic helps brands understand the behaviors of consumers on the move and reach them across all their screens.

Programmatic Advertising

Devices don't buy things. People do.

Adelphic’s patented technology overcomes the limitations of user identification in mobile and across networked devices, anonymously describing the consumers behind the devices. So advertisers understand whom they’re talking to, not just what they’re talking through.

Programmatic Advertising

Data drives performance. Performance delivers ROI.

The more we know about consumers and their environment, the better we can calculate the value of an interaction. Adelphic analyzes billions of data points every day, finding high-value opportunities for our clients, maximizing their programmatic advertising ROI.

News & Updates

  • Adelphic and PubMatic Partner for Supply Path Optimization

    By PubMatic

    PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced its partnership with Adelphic, a Viant people-based demand-side platform (DSP). Through this supply path optimization (SPO) partnership, PubMatic and Adelphic have created a more efficient and effective path for Adelphic’s advertisers to access high quality ad inventory.

  • Adelphic Adds Digital-out-of-Home to Its Repertoire

    By MarTech Today

    Barry Levine writes for MarTech Today on how Adelphic’s new digital-out-of-home offering is expanding the company’s cross-channel capabilities. This offering is the first time ads are being delivered programmatically to Clear Channel and Captivate inventory.

  • Viant’s Adelphic Launches Programmatic Digital OOH Ad Buying, Extending Cross-Channel Breadth and Capability

    By MarTech Series

    While tech-savvy marketers acknowledge the benefits of extending programmatic capabilities to DOOH, Adelphic is the only DSP providing OOH buyers with the ability to automatically convert traditional OOH metrics [events] into impressions within the platform, for improved cross-channel optimization and reporting.

  • Adelphic Introduces Digital Out-of-Home Ad Buying

    By MarTech Advisor

    Through partnerships with both Clear Channel Outdoor Americas, one of the world’s largest outdoor advertising companies, and Captivate, North America’s leading location-based digital video network, clients can purchase DOOH inventory including digital billboards, airports, office lobbies and elevators, at scale, seamlessly, within a PMP.

  • Out-Of-Home Ads Go Programmatic With New Pact

    By Adelphic

    Adelphic, part of the Time Inc. ad-tech unit Viant, said Wednesday that its digital out-of-home ad inventory is now available through Rubicon Project’s private marketplace. The partnership makes Clear Channel Outdoor Americas digital inventory, as well as Captivate’s network of screens in elevators and elsewhere, available for marketers to purchase through automated means.

More News & Updates

Who's working with us

  • apple-iad
    brightrooll
    inmobi
    live-roail
    marktplacb
    nexage

  • openx
    doubleclick-adexchange
    pubmatic
    rubicon
    xAd
    smaato

  • sovrn
    mopub-logo
    celtra
    tune
    oracle
    medialets

  • flite
    neustar
    ninth
    ixi-services
    factual

  • datalogix
    placed
    bluekai
    flurry
    mma-logo
    equifax

  • spotxchange
    ghostery-logo
    daa-logo
    crisp-logo
    atlas