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May 31, 2016 | By Adelphic

Integration Enables Increased Accuracy and Relevancy of Ads via Robust Third-Party Data for Mobile Programmatic Campaignsadelphic-adsquare

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with adsquare, the Audience Management Platform (AMP) for mobile programmatic advertising, that will enable agencies and trading desks to leverage a new source of reliable mobile audience data for the European market.

Adelphic customers can activate audiences, created via adsquare’s AMP based on location, household, purchase, sociodemographic and app usage data to deliver more relevant, targeted ads to European consumers.

“Adblocker adoption has grown in the EMEA region faster than other markets, which makes it even more important that marketers and their agencies focus on delivering well-targeted ads, and the right data is among the biggest pieces required in solving that puzzle,” said Tom Laband, CEO & Co-Founder of adsquare. “Our Audience Management Platform offers access to a vast array of premium data providers and is a powerful resource that Adelphic client agencies in Europe and beyond will value because it gives them control and transparency.”

The ability to provide high-caliber service for brands and agencies in the region has been a priority for Adelphic. The company tapped Nicholas Mills as general manager, EMEA late last year, and since then he has been expanding the company’s regional offerings, sales and service teams to support clients and campaigns in Europe.

“Mobile programmatic advertising is experiencing considerable growth across Europe as brands realize the opportunity existent in mobile and the return on investment available through a data-driven approach,” said Mills. “With the activation of audiences modeled via adsquare, our customers can deploy campaigns that are highly efficient in reaching audiences and increasing returns.”

The self-service solution is now available to Adelphic clients, building out a comprehensive European data set.