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September 12, 2016 | By MediaPost

Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announced a partnership with PushSpring, an app-based mobile audience platform, to offer ad buyers the ability to target audience segments with attributes adelphic-pushspringincluding app ownership, personas, and demographic targets. The partnership will use PushSpring’s proprietary mobile app audience data to implement targeted mobile and cross-channel ad campaigns at scale using  the Adelphic platform.

Through the PushSpring Audience Console marketers and agencies have the ability to create custom segments or access pre-built segments, export audiences for activation, and upload them for analysis, expanding the scope of Adelphic’s data offering to cover both mobile Web and in-app insights. The deterministically sourced and verified device-level data contains more than 180 million unique device IDs which can be used in conjunction with Adelphic’s recently-launched Behavior Graph to deliver targeted ads across mobile and desktop.

“Extending PushSpring’s mobile app data cross-channel, as ad buying moves from a screen-specific to a more audience-based approach, ensures that our clients have the data they need to achieve their advertising goals,” stated Gina Kim, head of partnerships for Adelphic.

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