Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere. Now in the Adelphic platform, customers can verify, optimize, and analyze their mobile-first and cross device ad campaigns using IAS’s solutions for pre-bid targeting across viewability, ad fraud, traffic ad quality, and brand safety.
The need for third-party verification to ensure transparency for ad buyers has never been more apparent. Both brands and agencies can leverage the efficiency of programmatic with the added assurance that their messages are being seen by relevant audiences in the U.S. and U.K.
“As digital advertising becomes more sophisticated, advertisers are increasingly asked to prove ROI,” said Harmon Lyons, VP of Business Development at IAS. “IAS provides buyers with peace of mind that their ads will have the opportunity to influence consumers, and in turn, generate real value from their ad placements.”
The following verification features from IAS are now available through the Adelphic platform:
- Display: Viewability, fraud, brand safety, TRAQ (ad quality)
- Video: ad fraud, brand safety
- Mobile In-App: Brand safety
This is the sixth new partnership for Adelphic since June – building on their more than 40 inventory, data, and ad tech ecosystem integrations as they continue to expand both the depth and breadth of the platform.
“Our industry has made it a priority to address transparency through viewability and fraud protection solutions,” said Gina Kim, Head of Partnerships of Adelphic. “Adelphic is proud to be leading mobile pre-bid viewability through our IAS partnership. Having the IAS solutions built into the Adelphic platform so customers can target before their campaign runs, improves ROI and ensures their ads are being placed exactly where, when and how they’re intended.”
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