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Adelphic Partners With Integral Ad Science On Pre-Bid Targeting For Cross-Channel Campaigns

November 14, 2016 | By MediaPost

Mobile and cross-channel demand-side platform (DSP) Adelphic on Monday announced a partnership with Integral Ad Science (IAS) allowing Adelphic customers to verify, optimize, and analyze their mobile-first and cross-device ad campaigns using IAS’s solutions for pre-bid targeting across viewability, ad fraud, traffic ad quality, and brand safety. IAS is a provider of  verification, optimization, and… Read more »

Adelphic Partners With TripleLift On Self-Serve Native Workflow

October 31, 2016 | By MediaPost

Adelphic, a mobile and cross-channel demand-side platform (DSP), on Monday announced a partnership with TripleLift, a programmatic native technology company. The partnership will provide ad buyers access to native inventory sources across all display channels. It will enable buyers to use Adelphic’s targeting, optimization, and cross-channel capabilities to serve native image, video, and cinemagraph based… Read more »

The Quest For Scale Is Ruining The Digital Ad Industry

October 27, 2016 | By AdExchanger

Adelphic’s VP of Product, Yael Avidan, lends her perspective on audience and scale in the digital ad industry.   The first question marketers or agencies ask ad tech vendors or media companies is probably this: “That audience is perfect, but can it scale?” Audience targeting is great, but ultimately, advertising’s main draw is reaching large-scale… Read more »

How Cross-Device Identity Matching Works (part 2)

September 20, 2016 | By Gartner

Martin Kihn at Gartner continues a great series of posts describing Adelphic’s patented methodology for cross-device identity matching. Cross-device identity matching is the way marketers try to map devices and browsers to the same consumer to improve personalization and measurement. in our super-popular Part 1, we got half-way across the bridge by describing one common way… Read more »

Adelphic, Grapeshot Team For Live Audience Targeting, Brand Safety Too

August 25, 2016 | By MediaPost

Adelphic and Grapeshot on Thursday announced that ad buyers can now use Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s mobile-first programmatic media solution, to reach live audiences. The integration with Adelphic, a mobile and cross-channel, demand-side platform (DSP), marks the first time Grapeshot’s technology is being made available in a mobile- first application…. Read more »

Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP

August 18, 2016 | By MediaPost

Adelphic, the mobile and cross-device DSP, released on Wednesday a new cross-channel behavior-centric solution for its DSP. The new product, powered by “Behavior Graph,” is supported by Adelphic’s patented algorithm that tracks users across devices and measures various behaviors, learning from the data points over time. Previously used to track users on mobile, Adelphic’s user-identification… Read more »

How Cross-Device Identity Matching Works (part 1)

August 12, 2016 | By Gartner

Martin Kihn at Gartner provides a great primer and explanation of Adelphic’s patented methodology for cross-device identity matching. Cross-device identity is the thing that tells marketers and other nosy types that Device A and Device B and Browser C all belong to the same Person X. Devices (and browsers, which we’ll call devices for convenience) are matched… Read more »

Adelphic To Offer Access To Dailymotion Exchange’s Premium Video

July 12, 2016 | By MediaPost

Mobile demand-side platform Adelphic has struck a deal with Dailymotion’s giving its clients access to premium inventory on the Dailymotion Exchange (DMX), a network delivering more than 3.5 billion monthly video views. The deal provides access to DMX’s desktop, mobile Web and mobile app inventory, utilizing Adelphic’s “mobile-first” insights. Dailymotion CRO Damien Pigasse characterized the… Read more »

Adelphic Delivers Mobile Futures Via Juice Mobile

May 13, 2016 | By MediaPost

Mobile programmatic and tech firm JUICE Mobile and Adelphic, a mobile and cross-channel demand-side platform, on Thursday announced that Adelphic has integrated JUICE Mobile’s Nectar Futures platform into its own platform. The integration of both programmatic buying methodologies with a single sign-on process will enable mutual clients to easily switch between the two options. Adelphic’s… Read more »