View All

Adelphic, Grapeshot Team For Live Audience Targeting, Brand Safety Too

August 25, 2016 | By MediaPost

Adelphic and Grapeshot on Thursday announced that ad buyers can now use Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s mobile-first programmatic media solution, to reach live audiences. The integration with Adelphic, a mobile and cross-channel, demand-side platform (DSP), marks the first time Grapeshot’s technology is being made available in a mobile- first application…. Read more »

Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP

August 18, 2016 | By MediaPost

Adelphic, the mobile and cross-device DSP, released on Wednesday a new cross-channel behavior-centric solution for its DSP. The new product, powered by “Behavior Graph,” is supported by Adelphic’s patented algorithm that tracks users across devices and measures various behaviors, learning from the data points over time. Previously used to track users on mobile, Adelphic’s user-identification… Read more »

How Cross-Device Identity Matching Works (part 1)

August 12, 2016 | By Gartner

Martin Kihn at Gartner provides a great primer and explanation of Adelphic’s patented methodology for cross-device identity matching. Cross-device identity is the thing that tells marketers and other nosy types that Device A and Device B and Browser C all belong to the same Person X. Devices (and browsers, which we’ll call devices for convenience) are matched… Read more »

Adelphic To Offer Access To Dailymotion Exchange’s Premium Video

July 12, 2016 | By MediaPost

Mobile demand-side platform Adelphic has struck a deal with Dailymotion’s giving its clients access to premium inventory on the Dailymotion Exchange (DMX), a network delivering more than 3.5 billion monthly video views. The deal provides access to DMX’s desktop, mobile Web and mobile app inventory, utilizing Adelphic’s “mobile-first” insights. Dailymotion CRO Damien Pigasse characterized the… Read more »

Adelphic Delivers Mobile Futures Via Juice Mobile

May 13, 2016 | By MediaPost

Mobile programmatic and tech firm JUICE Mobile and Adelphic, a mobile and cross-channel demand-side platform, on Thursday announced that Adelphic has integrated JUICE Mobile’s Nectar Futures platform into its own platform. The integration of both programmatic buying methodologies with a single sign-on process will enable mutual clients to easily switch between the two options. Adelphic’s… Read more »

Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

April 7, 2016 | By AdvertisingAge

Two Programmatic Platforms Are Offering Refunds to Clients Who Fall Prey to Ad Fraud Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV… Read more »

Facebook Pulls Plug on Ad Serving Software

March 8, 2016 | By The Information

Last year, Facebook tested ad serving software that would represent a bold expansion of its display ads business beyond its own inventory, a move potentially worth billions in revenue. Using a demand-side platform, or a DSP, marketers would be able to use Facebook users’ identity data to bid on ad slots across the mobile and… Read more »

2016 Edition: A Marketer’s Guide to Cross-Device Identification

February 29, 2016 | By AdExchanger

It’s been a busy 10 months since AdExchanger published its inaugural Marketer’s Guide to Cross-Device Identification. Since then the market has seen significant developments, including technology evolution, merger activity and shots across the bow from government regulators. Below, we pick up where we left off with an important update to our overview of the cross-device… Read more »

Time to Be An Internet of Things Innovator

February 18, 2016 | By MediaPost

Over the next few years, entertainment marketers are poised to be leaders in leveraging the Internet of Things (IoT). The growing tsunami of data and insights generated by consumers’ connected devices will change the marketing landscape. Mobile phones are quickly becoming conduits to a host of devices and services that deliver information about our physical… Read more »