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The Cross-Device Advertising Conundrum of 2016

January 21, 2016 | By MediaPost

With people using something like four to six devices through the course of one day, it’s hard for marketers to track the user experience for cross-device advertising. Omar Tawakol, GVP and GM, Oracle Data Cloud, Oracle, said fragmentation is getting worse, not better. “There’s no way for you to accurately attribute anything,” he said. “You’ve… Read more »

Cross-Device Advertising Offers Political Advertisers Great Promise & Significant Challenges

January 13, 2016 | By AdExchanger

The 2016 election promises to be exciting not only in politics, but also in the world of cross-device advertising. For the first time, political mobile and cross-device advertising will play a significant part in the advertiser media mix. Historically, political campaigns were challenging because of lack of ability to precisely target registered, prospective and on-the-fence voters…. Read more »

Top 10 Mobile Advertising Campaigns of 2015

January 5, 2016 | By Mobile Marketer Daily

In 2015, Coca-Cola, Maytag and Toyota blazed the trail for big brands in mobile advertising with cutting-edge mobile advertising campaigns that advanced how to connect with consumers and build brand awareness via smartphones. The most innovative uses of mobile advertising in 2015 engaged mobile users through rewarding experiences and interactive displays, signifying the importance in… Read more »

Adelphic Opens New Waltham HQ, Prime for Engineering Ad Tech Jobs

December 11, 2015 | By Boston Business Journal

Adelphic, a Google Ventures-backed advertising technology company, has moved to a bigger headquarters in Waltham to accommodate more ad tech jobs, and plans to open new international offices next year. The company in October moved from a 6,400-square-foot office at 1601 Trapelo Rd. in Waltham to a 10,000-square-foot headquarters at 880 Main St. in the… Read more »

The Real Ad Tech Unicorns: Firms Run by Women in Technology

December 4, 2015 | By Digiday

Go to any ad tech conference and you’ll find no line at the ladies’ room. The industry, like much of tech, is dominated in its executive ranks by men. That’s what makes mobile DSP Adelphic unusual: Half of the company’s eight-person management team is female. Emily Del Greco, its head of sales, spent eight years… Read more »

Adelphic CEO: Goodbye to Multi-Channels, Hello to People-Based Marketing

July 10, 2015 | By VentureBeat

It’s a multi-channel universe and you need a multi-channel strategy. That’s a refrain you hear from many marketers and their tech vendors as smartphones, tablets, wearables, connected cars, and connected TVs get added to the traditional advertising outlets of computers, regular TVs, and print. But those are the trees. The forest, according to a growing… Read more »

The Programmatic Mobile Market Will Mature Through Native Advertising

July 9, 2015 | By AdExchanger

Advertisers are under increased pressure to deliver ads that are relevant and useful to the viewer. The rise of mobile native advertising, with formats that match the context of the app in which they’re found, will help advertisers find value from the mobile channel; and with programmatic, ads can be targeted, customized, and measured. This… Read more »

Programmatic Mobile Video Grows, But Brands Need More Buying Power

June 16, 2015 | By AdExchanger

Once measurement is fully in place, experts predict demand for programmatic mobile video and connected TV apps to reach a tipping point. Some programmatic platforms, such as mobile DSP Adelphic, are already seeing the shift. Mobile video accounts for 7.3% of all Adelphic campaigns, representing 18.2% of total spend through its platform. Sixty percent of… Read more »