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Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

April 7, 2016 | By AdvertisingAge

Two Programmatic Platforms Are Offering Refunds to Clients Who Fall Prey to Ad Fraud Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV… Read more »

Facebook Pulls Plug on Ad Serving Software

March 8, 2016 | By The Information

Last year, Facebook tested ad serving software that would represent a bold expansion of its display ads business beyond its own inventory, a move potentially worth billions in revenue. Using a demand-side platform, or a DSP, marketers would be able to use Facebook users’ identity data to bid on ad slots across the mobile and… Read more »

2016 Edition: A Marketer’s Guide to Cross-Device Identification

February 29, 2016 | By AdExchanger

It’s been a busy 10 months since AdExchanger published its inaugural Marketer’s Guide to Cross-Device Identification. Since then the market has seen significant developments, including technology evolution, merger activity and shots across the bow from government regulators. Below, we pick up where we left off with an important update to our overview of the cross-device… Read more »

Time to Be An Internet of Things Innovator

February 18, 2016 | By MediaPost

Over the next few years, entertainment marketers are poised to be leaders in leveraging the Internet of Things (IoT). The growing tsunami of data and insights generated by consumers’ connected devices will change the marketing landscape. Mobile phones are quickly becoming conduits to a host of devices and services that deliver information about our physical… Read more »

The Cross-Device Advertising Conundrum of 2016

January 21, 2016 | By MediaPost

With people using something like four to six devices through the course of one day, it’s hard for marketers to track the user experience for cross-device advertising. Omar Tawakol, GVP and GM, Oracle Data Cloud, Oracle, said fragmentation is getting worse, not better. “There’s no way for you to accurately attribute anything,” he said. “You’ve… Read more »

Cross-Device Advertising Offers Political Advertisers Great Promise & Significant Challenges

January 13, 2016 | By AdExchanger

The 2016 election promises to be exciting not only in politics, but also in the world of cross-device advertising. For the first time, political mobile and cross-device advertising will play a significant part in the advertiser media mix. Historically, political campaigns were challenging because of lack of ability to precisely target registered, prospective and on-the-fence voters…. Read more »

Top 10 Mobile Advertising Campaigns of 2015

January 5, 2016 | By Mobile Marketer Daily

In 2015, Coca-Cola, Maytag and Toyota blazed the trail for big brands in mobile advertising with cutting-edge mobile advertising campaigns that advanced how to connect with consumers and build brand awareness via smartphones. The most innovative uses of mobile advertising in 2015 engaged mobile users through rewarding experiences and interactive displays, signifying the importance in… Read more »

Adelphic Opens New Waltham HQ, Prime for Engineering Ad Tech Jobs

December 11, 2015 | By Boston Business Journal

Adelphic, a Google Ventures-backed advertising technology company, has moved to a bigger headquarters in Waltham to accommodate more ad tech jobs, and plans to open new international offices next year. The company in October moved from a 6,400-square-foot office at 1601 Trapelo Rd. in Waltham to a 10,000-square-foot headquarters at 880 Main St. in the… Read more »

The Real Ad Tech Unicorns: Firms Run by Women in Technology

December 4, 2015 | By Digiday

Go to any ad tech conference and you’ll find no line at the ladies’ room. The industry, like much of tech, is dominated in its executive ranks by men. That’s what makes mobile DSP Adelphic unusual: Half of the company’s eight-person management team is female. Emily Del Greco, its head of sales, spent eight years… Read more »