View All

Adelphic CEO: Goodbye to Multi-Channels, Hello to People-Based Marketing

July 10, 2015 | By VentureBeat

It’s a multi-channel universe and you need a multi-channel strategy. That’s a refrain you hear from many marketers and their tech vendors as smartphones, tablets, wearables, connected cars, and connected TVs get added to the traditional advertising outlets of computers, regular TVs, and print. But those are the trees. The forest, according to a growing… Read more »

The Programmatic Mobile Market Will Mature Through Native Advertising

July 9, 2015 | By AdExchanger

Advertisers are under increased pressure to deliver ads that are relevant and useful to the viewer. The rise of mobile native advertising, with formats that match the context of the app in which they’re found, will help advertisers find value from the mobile channel; and with programmatic, ads can be targeted, customized, and measured. This… Read more »

Programmatic Mobile Video Grows, But Brands Need More Buying Power

June 16, 2015 | By AdExchanger

Once measurement is fully in place, experts predict demand for programmatic mobile video and connected TV apps to reach a tipping point. Some programmatic platforms, such as mobile DSP Adelphic, are already seeing the shift. Mobile video accounts for 7.3% of all Adelphic campaigns, representing 18.2% of total spend through its platform. Sixty percent of… Read more »

DSP Adelphic Plugs into LiveRail for Connected TV Advertising Inventory

June 15, 2015 | By MediaPost

Adelphic, a mobile-focused demand-side platform (DSP), is expanding to new screens. The company on Monday announced it has plugged into Facebook’s LiveRail, a supply-side platform (SSP) for programmatic video advertising. As a result of the integration, Adelphic clients will be able to buy connected TV advertising inventory programmatically. The hookup allows programmatic buyers to deliver… Read more »

Making Good Mobile Advertising Investments

May 27, 2015 | By Emily Del Greco, Adelphic VP of Sales

Most Fortune 1000 brands know they should spend more of their advertising budgets on mobile, but have a laundry list of reasons for why they won’t invest. Limited tracking. Lack of creative options. Lack of transparency. All reasons they feel they “have to” invest, but haven’t yet. In examining mobile advertising leaders, there are a… Read more »

Digging into the Cross-Device Targeting Implications of the Verizon-AOL Deal

May 13, 2015 | By AdExchanger

Verizon has access to deterministic data – and now it ostensibly owns the programmatic tech to put that data to work via AOL, which the telecom bought for $4.4 billion on Monday. This isn’t Verizon’s first stab at ad tech. Precision Market Insights, the company’s addressable advertising division, has been groping about, with various degrees… Read more »

Industry Reacts to Verizon’s $4.4 Billion AOL Purchase and Cross-Device Advertising Possibilities

May 12, 2015 | By MediaPost

While Verizon and AOL are both consumer-facing companies, analysts and industry watchers say their merging has more to do with data and cross-device advertising technology. Real-Time Daily has compiled reactions from around the ad industry: Michael Collins, CEO of Adelphic: “We’re at a point in the industry where there isn’t a shortage of cross-device linking… Read more »

Bridging the Identity Gap with Deterministic and Probabilistic Data

May 11, 2015 | By 1 to 1 Media

Mobile devices are at a tipping point. Consumers are more connected than ever and use multiple devices for a wide range of activities from checking email and reading the news to shopping and paying bills. In 2014, 91 percent of consumers owned a laptop or PC, 80 percent owned a smartphone, and 47 percent owned… Read more »