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Adelphic Brings its Mobile User-Identification “Cookie Proxy” to Europe

May 11, 2015 | By Huffington Post

Advertising on mobile cannot benefit from user-tracking, on-device cookie files like it can on desktop devices. So Adelphic made its own alternative to cookies, to help advertisers target not just mobile users but those same users across devices. “The fundamental challenge in the mobile landscape right now is the lack of a standard user identification… Read more »

Special Report: Personalization in Technology Trends and Mobile Attribution

May 11, 2015 | By Chief Marketer

Personalization in marketing is all about delivering unique experiences to customers based on their individual preferences, behaviors and history, and the ability to do this well is driven by the quality of a marketer’s consumer data and their ability to use it. Technology solutions focused on helping marketers get personal with consumers are designed to… Read more »

Programmatic Mobile Video Getting Its Legs

May 4, 2015 | By MediaPost

Marketers are in the process of learning and perfecting mobile advertising, video advertising, and the art of using programmatic technologies — all independent of one another. But there is also overlap between the three — i.e., mobile video ads traded programmatically — and it’s a corner of the industry that appears to be getting its… Read more »

Updated MRAID Spec Could Be A Mobile Video Demand Driver

May 1, 2015 | By AdExchanger

Specs and standards aren’t that sexy, but industry experts say the Interactive Advertising Bureau’s recent video addendum to rich media standard MRAID could be one of the keys to unlocking more programmatic mobile video dollars. MRAID is a mobile standard, used by many publishers and app developers, to render and serve mobile rich media programmatically…. Read more »

Are Media Buyers Using the Best Decision-Algorithms?

March 24, 2015 | By Changfeng Wang, Adelphic Chief Technology Officer

It has been hard not to hear conversations referring to algorithms at any ad-tech conference, but there seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are. In the context of programmatic advertising, an algorithm may be defined as… Read more »

Six Boston Startups are Showing Us Where Ad Tech is Going

January 26, 2015 | By Bostinno

Companies in the ad tech sphere have had more than their share of challenges in recent years. Last fall, a number of the industry’s stocks took a plunge in response to growing concerns over the potential effectiveness of digital advertising. But that isn’t stopping new players from trying to find better—and often less intrusive—ways of… Read more »

Adelphic Accelerates Programmatic Buying in Mobile

December 17, 2014 | By Venture Beat

Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding was led by Blue Chip Venture Company, along with participation from current investors Matrix Partners and… Read more »

Adelphic Mobile Raises $11M Series B Round for Programmatic Buying

December 17, 2014 | By Bostinno

Waltham-based Adelphic Mobile has raised $11 million in new funding to expand its mobile-focused programmatic buying advertising technology business. The Series B round was led by Blue Chip Venture Company and included ongoing investors Matrix Partners and Google Ventures. Adelphic has now raised $23 million since its founding in 2010. Some of the new funding… Read more »

Adelphic Advancing Mobile Advertising With Apple Deal, New Funding

December 17, 2014 | By Xconomy

The field of mobile advertising has been evolving steadily but fairly quietly in the past year. Now startups are ready to make more noise, thanks in part to the world’s biggest tech company. Boston-area startup Adelphic says today it has raised $11 million in Series B venture money, which brings its total funding to $23… Read more »

Mobile Ads Software Innovator Adelphic Gets $11 Million in New Funding

December 17, 2014 | By BetaBoston

Adelphic, the Waltham-based mobile ads software developer that allows brands to target users across devices, has added $11 million in new funding to the $12 million is has raised previously. Founded in 2010 by former Quattro Wireless team members Jennifer Lum and Changfeng Wang, Adelphic has developed a program of algorithm-driven, “predictive modeling” for mobile ads… Read more »