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Are Media Buyers Using the Best Decision-Algorithms?

March 24, 2015 | By Changfeng Wang, Adelphic Chief Technology Officer

It has been hard not to hear conversations referring to algorithms at any ad-tech conference, but there seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are. In the context of programmatic advertising, an algorithm may be defined as… Read more »

Six Boston Startups are Showing Us Where Ad Tech is Going

January 26, 2015 | By Bostinno

Companies in the ad tech sphere have had more than their share of challenges in recent years. Last fall, a number of the industry’s stocks took a plunge in response to growing concerns over the potential effectiveness of digital advertising. But that isn’t stopping new players from trying to find better—and often less intrusive—ways of… Read more »

Adelphic Accelerates Programmatic Buying in Mobile

December 17, 2014 | By Venture Beat

Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding was led by Blue Chip Venture Company, along with participation from current investors Matrix Partners and… Read more »

Adelphic Mobile Raises $11M Series B Round for Programmatic Buying

December 17, 2014 | By Bostinno

Waltham-based Adelphic Mobile has raised $11 million in new funding to expand its mobile-focused programmatic buying advertising technology business. The Series B round was led by Blue Chip Venture Company and included ongoing investors Matrix Partners and Google Ventures. Adelphic has now raised $23 million since its founding in 2010. Some of the new funding… Read more »

Adelphic Advancing Mobile Advertising With Apple Deal, New Funding

December 17, 2014 | By Xconomy

The field of mobile advertising has been evolving steadily but fairly quietly in the past year. Now startups are ready to make more noise, thanks in part to the world’s biggest tech company. Boston-area startup Adelphic says today it has raised $11 million in Series B venture money, which brings its total funding to $23… Read more »

Mobile Ads Software Innovator Adelphic Gets $11 Million in New Funding

December 17, 2014 | By BetaBoston

Adelphic, the Waltham-based mobile ads software developer that allows brands to target users across devices, has added $11 million in new funding to the $12 million is has raised previously. Founded in 2010 by former Quattro Wireless team members Jennifer Lum and Changfeng Wang, Adelphic has developed a program of algorithm-driven, “predictive modeling” for mobile ads… Read more »

Mobile Programmatic Advertising Startup Adelphic Has Just Raised $11 Million in Funding

December 17, 2014 | By Business Insider

Mobile programmatic advertising startup Adelphic has raised $11 million in Series B funding, the company confirmed today. The latest round was led by Blue Chip Venture Company. That brings Boston-based Adelphic’s total investment to date up to $23 million, with other investors including Google Venture and Matrix Partners. Adelphic has quietly become one of the… Read more »

Dear Apple: So, You Want to Be a Programmatic Advertising Player? Listen Up.

November 26, 2014 | By AdExchanger

While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic advertising to iAd doesn’t have everyone impressed. At the moment, Apple’s iAd API – which enables developers and mobile ad companies to create and manage their campaigns in a private exchange environment – will only support standard banner ad… Read more »