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Apple Opens Mobile Ads Service to Programmatic Buying Partners

November 21, 2014 | By Bloomberg

Apple is opening its advertising services to partners to help sell promotions more efficiently, aiming to fuel revenue growth at the struggling unit with programmatic buying. Apple, which first rolled out iAd in 2010, will enable automated ads, making it easier to manage and track ad performance, according to Adam Berke, president of AdRoll, a… Read more »

Adelphic and Affiperf: No Cookie for Mobile Ad Targeting? No Problem.

October 24, 2014 | By AdExchanger

Brand marketers might not be diving into mobile video advertising, yet, but they’re certainly wading in with enhanced mobile ad targeting. That caution is well-founded since measurement and buy and sell side connections are still nascent. But analysts anticipate growth: BI Intelligence, for instance, predicts compound annual growth rate (CAGR) of 73% for mobile video ad… Read more »

Meet the 32 Most Powerful Women in Mobile Advertising

September 15, 2014 | By Business Insider

Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising. So we asked readers and companies to nominate who they thought are the most influential women in the business. We also asked that they nominate at least one other competitor to… Read more »

How Much Cross-Device Targeting Clout Do Facebook And Google Actually Have?

September 2, 2014 | By AdExchanger

Google’s focus on cross-device targeting estimates user count at somewhere between 600 million and 1.2 billion, a conclusion based on the numerical intersection between Android users, iOS users, the Google login rate of iOS users and the number of logged-in desktop users for Google products. There’s quite a chasm within that range, but Google isn’t talking,… Read more »

5 Tools for Cross-Device Targeting

July 29, 2014 | By Street Fight

Ad targeting was relatively straightforward back when consumers relied exclusively on their desktops to consume online content. But as the number of gadgets owned by consumers has increased over time — the average U.S. household now has 5.7 connected devices, including desktops, laptops, tablets, and smartphones — cross-device targeting is considerably more complicated. Advertisers are racing… Read more »

Horizon Media, Largest US Indie Agency Hits Reset Button on Mobile Programmatic Buying

July 28, 2014 | By AdExchanger

Horizon is rolling out a programmatic division, dubbed HX, to handle its machine-driven ad buys for clients. The initiative, supported through relationships with four demand-side platforms (DSPs), expands on a two-year foray into mobile programmatic buying that initially supported Adap.tv. However that effort failed to produce the desired scale, as clients resisted trafficking ads on… Read more »

Mobile DSP Adelphic Strikes Partnership with Factual for Location Data

July 1, 2014 | By MediaPost

Mobile demand-side platform (mobile DSP) Adelphic has announced a partnership with location-based targeting data firm Factual. The news comes just weeks after Factual struck a partnership with WPP. Per a Factual blog post announcing the partnership, Adelphic’s clients will have access to over 100 audience segments defined by Factual and based on location data. “Targeting… Read more »

Adelphic Mobile Taps IXI For Financial-Based Targeting

May 29, 2014 | By MediaPost

Data provider IXI Services announced it has partnered with Adelphic, a leading mobile DSP. The partnership will give Adelphic clients access to IXI’s financial-based targeting data. IXI Services is a division of Equifax, a consumer credit reporting agency. “Financial-based targeting data is an excellent indicator of consumer behavior,” stated Michael Collins, CEO of Adelphic. Access… Read more »

Adelphic Aims to Dominate Mobile Programmatic Buying Ad Space

May 16, 2014 | By BetaBoston

There may be a bit of mythology tied to the notion that there are “quiet sleeping startup giants” all around Boston. But, hidden away in nondescript office buildings that overlook Route 128, there are actually some real rockstar companies to be found. One of them is Adelphic, which is working to improve targeted mobile programmatic… Read more »

Mobile DSP Adelphic Hires Google Ad Tech Veteran

February 20, 2014 | By Boston Business Journal

Adelphic, a Waltham-based mobile DSP technology startup, on Thursday said it has made a big hire with the addition of Google executive Emily Del Greco. Del Greco, who joins as vice president of sales, had been head of global audience sales strategy at Google. She’d previously been head of trading desk sales for Google’s ad tech unit… Read more »