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Mobile Programmatic Advertising Startup Adelphic Has Just Raised $11 Million in Funding

December 17, 2014 | By Business Insider

Mobile programmatic advertising startup Adelphic has raised $11 million in Series B funding, the company confirmed today. The latest round was led by Blue Chip Venture Company. That brings Boston-based Adelphic’s total investment to date up to $23 million, with other investors including Google Venture and Matrix Partners. Adelphic has quietly become one of the… Read more »

Dear Apple: So, You Want to Be a Programmatic Advertising Player? Listen Up.

November 26, 2014 | By AdExchanger

While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic advertising to iAd doesn’t have everyone impressed. At the moment, Apple’s iAd API – which enables developers and mobile ad companies to create and manage their campaigns in a private exchange environment – will only support standard banner ad… Read more »

Apple Opens Mobile Ads Service to Programmatic Buying Partners

November 21, 2014 | By Bloomberg

Apple is opening its advertising services to partners to help sell promotions more efficiently, aiming to fuel revenue growth at the struggling unit with programmatic buying. Apple, which first rolled out iAd in 2010, will enable automated ads, making it easier to manage and track ad performance, according to Adam Berke, president of AdRoll, a… Read more »

Adelphic and Affiperf: No Cookie for Mobile Ad Targeting? No Problem.

October 24, 2014 | By AdExchanger

Brand marketers might not be diving into mobile video advertising, yet, but they’re certainly wading in with enhanced mobile ad targeting. That caution is well-founded since measurement and buy and sell side connections are still nascent. But analysts anticipate growth: BI Intelligence, for instance, predicts compound annual growth rate (CAGR) of 73% for mobile video ad… Read more »

Meet the 32 Most Powerful Women in Mobile Advertising

September 15, 2014 | By Business Insider

Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising. So we asked readers and companies to nominate who they thought are the most influential women in the business. We also asked that they nominate at least one other competitor to… Read more »

How Much Cross-Device Targeting Clout Do Facebook And Google Actually Have?

September 2, 2014 | By AdExchanger

Google’s focus on cross-device targeting estimates user count at somewhere between 600 million and 1.2 billion, a conclusion based on the numerical intersection between Android users, iOS users, the Google login rate of iOS users and the number of logged-in desktop users for Google products. There’s quite a chasm within that range, but Google isn’t talking,… Read more »

5 Tools for Cross-Device Targeting

July 29, 2014 | By Street Fight

Ad targeting was relatively straightforward back when consumers relied exclusively on their desktops to consume online content. But as the number of gadgets owned by consumers has increased over time — the average U.S. household now has 5.7 connected devices, including desktops, laptops, tablets, and smartphones — cross-device targeting is considerably more complicated. Advertisers are racing… Read more »

Horizon Media, Largest US Indie Agency Hits Reset Button on Mobile Programmatic Buying

July 28, 2014 | By AdExchanger

Horizon is rolling out a programmatic division, dubbed HX, to handle its machine-driven ad buys for clients. The initiative, supported through relationships with four demand-side platforms (DSPs), expands on a two-year foray into mobile programmatic buying that initially supported However that effort failed to produce the desired scale, as clients resisted trafficking ads on… Read more »