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Meet the 21 Most Powerful Women in Mobile Advertising

July 11, 2012 | By Business Insider

When we compiled our list of the most important people in mobile advertising — the Mobile Power List 2012 — it contained one depressing anomaly: They were all men. While there are plenty of influential women in the business, most of them have CEOs above them who are male. When women are CEOs, it tends… Read more »

4 Mobile Marketing Trends to Watch

April 17, 2012 | By Mashable

As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user adoption is changing almost daily, with consumers actively changing the way they consume, share and publish. To keep… Read more »

Not All Was Lost When Apple Bought Quattro

March 18, 2012 | By Boston Globe

Adelphic Mobile, based in Lexington, announced last week that it had raised $2 million for a system aimed at delivering targeted ads to mobile devices by understanding what device a user owns, where they are located, and what kind of content they have been viewing, for instance. The two founders, Jennifer Lum and Changfeng Wang,… Read more »

Adelphic Mobile Founders Aim At Mobile Ads Segmentation With New Platform

March 14, 2012 | By AdExchanger

Adelphic announced the launch of its mobile ads company and its “Predictive Data Platform” which it says features AudienceCube, “a new targeting technology that leverages data predictive of campaign performance to find and engage mobile audiences.” Co-Founders Changfeng Weng and Jennifer Lum, whose mobile ad experience includes Apple iAd, Quattro Wireless, Nokia, Enpocket and m-Qube,… Read more »

From iAd To Launching Pad, New ‘Predictive’ Data Platform Could Be Organizing Principle Mobile Advertising Has Been Waiting For

March 13, 2012 | By MediaPost

If audience data is truly the currency of digital advertising and media-buying, then a new “predictive” audience data-targeting platform being rolled out today, could finally do for the mobile advertising marketplace what the litany of advertising technology platforms have done for the online display ad marketplace: become an organizing principle enabling advertisers and agencies to… Read more »

Quattro Vets Team Up for Mobile Advertising Startup Adelphic

March 13, 2012 | By AdWeek

New Platform Offers New Way to Target Mobile Audiences Mobile advertising may be growing quickly, but, for advertisers and consumers alike, it still leaves much to be desired. However, two alums of Quattro Wireless (which later grew into Apple’s iAd program) think they have an approach that will help advertisers and publishers target mobile audiences… Read more »