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Adelphic Collaborates with MMA to Develop Programmatic Advertising Navigator

August 28, 2015 | By Adelphic

As the leading mobile demand-side platform, Adelphic understands how mobile is the key driver behind the rapid growth of programmatic advertising. To continue educating marketers in this emerging space, Adelphic collaborated with the MMA Mobile Programmatic Committee to develop the Programmatic Navigator – a dynamic and user-friendly tool designed to help guide brand marketers in… Read more »

Introducing “Real-Time Banter”, Featuring an Interview with Amnet

August 27, 2015 | By Adelphic

Today, we are introducing “Real-Time Banter”, a series of interviews between Adelphic and leaders from agencies, exchanges, data providers and other companies in the programmatic advertising space. The interviews cover trends, insights, opportunities and challenges related to programmatic and mobile advertising as observed by the people who are building the industry. Our first Real-Time Banter edition… Read more »

Programmatic Advertising in a Multi-Device World

July 17, 2015 | By Changfeng Wang, Adelphic Chief Technology Officer

In today’s world, consumers are constantly connected and interacting with multiple devices each day. Mobile is leading the charge, with the number of smartphone users approaching two billion worldwide. Cross-channel advertising has become a must-do for marketers. But what is the best way to engage with a connected audience in this mobile-first world? Programmatic advertising… Read more »

Adelphic Selected by AlwaysOn as an AlwaysOn Global 250 Winner

July 1, 2015 | By Adelphic

Recognized for creating technology innovations for the Global Silicon Valley Waltham, MA – (July 1, 2015) Adelphic, the leading mobile DSP, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that… Read more »

Mobilizing Video: A Programmatic Mobile Video Primer

June 18, 2015 | By Adelphic

Mobile isn’t coming — it’s already here. Consumers are spending more time on their mobile devices, and mobile video consumption is growing, fast. Mobile advertising budgets are increasing, but programmatic mobile video is still in its early days. In this eBook, we discuss with our partner BrightRoll the value of programmatic mobile video advertising, and… Read more »

Four Best Practices for Mobile Video Ads

June 18, 2015 | By Emily Del Greco, Adelphic VP of Sales

There’s no denying that video is a powerful marketing tool. According to a new survey by the Interactive Advertising Bureau, half of US respondents said that they’re watching more video on mobile devices than they were a year ago. Mobile video ad spend is also booming. This is especially true amongst marketers looking to focus… Read more »

Making Good Mobile Advertising Investments

May 27, 2015 | By Emily Del Greco, Adelphic VP of Sales

Most Fortune 1000 brands know they should spend more of their advertising budgets on mobile, but have a laundry list of reasons for why they won’t invest. Limited tracking. Lack of creative options. Lack of transparency. All reasons they feel they “have to” invest, but haven’t yet. In examining mobile advertising leaders, there are a… Read more »

Reaching Consumers Through Programmatic Mobile Video Advertising

April 29, 2015 | By Jennifer Lum, Adelphic Chief Strategy Officer

Mobile video is Adelphic’s fastest growing ad format. eMarketer is forecasting mobile video ad spend to be $2.62B in 2015 and grow to $6.86B in 2019. We’ve seen tremendous growth in demand for mobile video inventory from our DSP clients over the past three quarters. Brands from the Retail, CPG, QSR, Entertainment and Technology categories… Read more »