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Are Media Buyers Using the Best Decision-Algorithms?

March 24, 2015 | By Changfeng Wang, Adelphic Chief Technology Officer

It has been hard not to hear conversations referring to algorithms at any ad-tech conference, but there seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are. In the context of programmatic advertising, an algorithm may be defined as… Read more »

Adelphic’s Top Five Native Programmatic Best Practices

February 26, 2015 | By Adelphic

Continuing our reputation as a leader in mobile advertising innovation, Adelphic has integrated with three distinct inventory sources to offer brands and agencies the impact of native programmatic advertising at scale and with efficiency: MoPub, InMobi and YieldMo. Native programmatic is still an emerging space, yet we are seeing enthusiasm from buyers accompanying a steady… Read more »

Startup Jobs: Five Steps to Turning the Job You Have into the Job You Want

October 16, 2014 | By Leslie Martin, Adelphic Director of Talent Acquisition

One of my favorite things about the startup jobs world is the lack of ceremony. Our CFO is often found fixing the leg on a chair that’s come loose (I’m pretty sure it’s always the same chair), our controller orders the snacks and our lead architect is heavily involved in the hanging of white boards…. Read more »

Cross-Device Targeting Establishes Good Aim – But When to Take Your Shot?

September 10, 2014 | By Jennifer Lum, Adelphic Chief Strategy Officer

Five years ago, targeting mobile audiences at scale was a major challenge.  Today, a new set of industry players has developed the ability to deliver scalable audience targeting through cross-device targeting technology and the ability to link mobile consumer profiles to first party and third party data. Targeting capabilities alone, however, have not convinced marketers to… Read more »