View All

Viant’s Adelphic Expands Publisher Marketplace with Brand Safe PMP Deals

June 14, 2017 | By Adelphic

Launch of Adelphic Deals empowers clients with packages of high quality, premium inventory curated to drive viewability and completion rates (WALTHAM, Mass., – June 14, 2017) — Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the enhancement to its Publisher Marketplace, Adelphic Deals. Adelphic Deals empowers brands and agencies with direct, programmatic access… Read more »

Viant’s Adelphic Partners with Integral Ad Science, Closing the Loop Between Viewability, Targeting and Measurement

May 18, 2017 | By Adelphic

Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients (Waltham, MA, May 18, 2017)— Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the addition of viewability verification from Integral Ad Science (IAS), becoming one of the first DSPs to integrate these insights and make them directly accessible within their platform. The… Read more »

Time Inc.’s Viant to Acquire Adelphic

January 23, 2017 | By Adelphic

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally (NEW YORK, NY and IRVINE, CA, January 23, 2017)—Time Inc.’s (NYSE:TIME) Viant, a people-based advertising technology company, has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel… Read more »

Adelphic Partners with Integral Ad Science to Unveil Pre-Bid Targeting for Cross-Channel Programmatic Ad Campaigns

November 14, 2016 | By Adelphic

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere. Now in the Adelphic platform, customers can verify, optimize, and analyze their mobile-first and cross device ad campaigns using IAS’s solutions… Read more »

Adelphic Partners with TripleLift to Unveil a Self-Serve Native Workflow

October 31, 2016 | By Adelphic

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with TripleLift, the largest programmatic native technology company. Together, they will provide ad buyers access to native inventory sources across all display channels. Buyers will be able to leverage Adelphic’s leading targeting, optimization, and cross-channel capabilities to serve native image, video,… Read more »

Kargo Partners with Adelphic to Bring Together Brands & Publishers to Improve Mobile Advertising ROI

October 11, 2016 | By Business Wire

Kargo, the leader in mobile brand advertising, today announced a new strategic global partnership with Adelphic, the leading mobile and cross-channel demand side platform (DSP). The partnership enables Adelphic’s clients to purchase premium ad space through Kargo’s alliance of top publishers – including The New York Times, Hearst, and CBS Interactive – and reach more… Read more »

Adelphic and Grapeshot Announce Turnkey Integration for Precision Live Audience Targeting and Brand Safety

August 25, 2016 | By Adelphic

First Application of Grapeshot’s Keyword-Driven Targeting and Brand Safety Tools on a Mobile First Platform. WALTHAM, MASS – August 25, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), and Grapeshot, the advanced keyword technology provider, today announced that ad buyers can now leverage Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s… Read more »

Adelphic Launches First Behavior-Centric Cross-Channel Programmatic Ad Solution

August 17, 2016 | By Adelphic

Behavior Graph™, integrated into demand-side platform, includes both cross-channel device and behavioral data for precision and performance WALTHAM, MASS – August 17, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), today unveiled the first behavior-centric cross-channel solution for ad buyers’ single or multi-channel campaigns. Integrated into Adelphic’s mobile-first DSP, the suite enables brand… Read more »

Adelphic Partners With Dailymotion Exchange to Enable Mobile-First Premium Programmatic Video Ad Buying

July 12, 2016 | By Adelphic

Global partnership provides Adelphic’s clients with access to Dailymotion’s premium mobile instream inventory to reach audiences across platforms. Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Dailymotion Exchange (DMX), the private video exchange of Dailymotion, one of the largest video platforms in the world with more than 3.5bn… Read more »

Adelphic Partners with Adsquare to Bring Local Audience Data to Brand and Agency Clients in Europe

May 31, 2016 | By Adelphic

Integration Enables Increased Accuracy and Relevancy of Ads via Robust Third-Party Data for Mobile Programmatic Campaigns Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with adsquare, the Audience Management Platform (AMP) for mobile programmatic advertising, that will enable agencies and trading desks to leverage a new source of reliable… Read more »