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InMobi Announces New Partnerships for Mobile-First Programmatic Video

May 16, 2016 | By Adelphic

Leading Demand Side Platforms bring powerful in-app video advertising to brands, at scale, through InMobi Exchange InMobi, the world’s most powerful mobile advertising and discovery platform, today announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. With… Read more »

Game Changing Partnership: Adelphic Now Delivers Mobile Futures Via Juice Mobile

May 12, 2016 | By Adelphic

The integration of Juice Mobile’s Nectar® platform into Adelphic’s Platform complements Adelphic’s RTB offerings to clients Juice Mobile, the leading mobile programmatic and technology firm, and Adelphic, the leading mobile and cross-channel demand side platform, today announced an industry-transforming partnership. In a market first, Adelphic has integrated Juice Mobile’s Nectar® Futures platform into its own… Read more »

Ad Tech Executives Continue to Flock to Adelphic’s Programmatic Advertising Platform

October 28, 2015 | By Adelphic

Adelphic expands executive leadership team with new hires from Facebook, Oracle and Yahoo Programmatic advertising is no longer a trend, it is a standard. In fact, programmatic is becoming table stakes in mobile display advertising as total spend is expected to reach $20 billion by 2017. Despite the industry’s momentum, ad tech is simultaneously entering… Read more »

xAd and Adelphic Enable Turnkey Mobile Programmatic Advertising Offering for Precise Location-Based Targeting at Scale

October 22, 2015 | By Adelphic

Adelphic Extends Location Suite with New Seamless Integration with xAd Adelphic, the leading mobile and cross-channel demand-side platform (DSP), today announced it has partnered with xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day. This new partnership enables seamless access to xAd’s… Read more »

Adelphic and Opera Mediaworks Introduce High Quality Mobile Video to Programmatic Buyers

September 22, 2015 | By Adelphic

Adelphic, the leading mobile and cross-channel demand-side platform (DSP) today announced it has partnered with Opera Mediaworks to bring high quality mobile video to programmatic buyers through its platform. Currently the only brand-focused DSP with access to Opera’s Instant-Play™ HD video technology, Adelphic exclusively enables its clients to leverage this offering to deliver superior ad experiences… Read more »

Adelphic Collaborates with MMA to Develop Programmatic Advertising Navigator

August 28, 2015 | By Adelphic

As the leading mobile demand-side platform, Adelphic understands how mobile is the key driver behind the rapid growth of programmatic advertising. To continue educating marketers in this emerging space, Adelphic collaborated with the MMA Mobile Programmatic Committee to develop the Programmatic Navigator – a dynamic and user-friendly tool designed to help guide brand marketers in… Read more »

Adelphic’s Colby Marques Named to MITX 2015 Future Leaders Group

August 26, 2015 | By Adelphic

Adelphic is so pleased to announce that our senior account manager Colby Marques has been chosen as one of eight members of the Massachusetts Innovation and Technology Exchange’s 2015 Future Leaders Group. Adelphic is always thrilled to see our young talent recognized for their achievements, and we are proud to be a company where future industry influencers… Read more »

Adelphic Brings Connected TV Advertising to Programmatic Buyers

June 15, 2015 | By Adelphic

Working with LiveRail, Adelphic Enables Seamless Integration of Television Buying into Multi-Screen Campaigns WALTHAM, Mass.–(BUSINESS WIRE)–Adelphic, the leading mobile and cross-channel demand-side platform (DSP), announced today that it is working with LiveRail to bring connected TV advertising (CTV) inventory to programmatic buyers through their platform. Adelphic’s clients, including trading desks across the world’s leading agencies,… Read more »

Adelphic Accelerates Programmatic Buying in Mobile

December 17, 2014 | By Adelphic

  Company Secures $11M Series B Funding to Fuel Growth Waltham, Mass. (December 17, 2014) — Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding… Read more »