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Adelphic’s Colby Marques Named to MITX 2015 Future Leaders Group

August 26, 2015 | By Adelphic

Adelphic is so pleased to announce that our senior account manager Colby Marques has been chosen as one of eight members of the Massachusetts Innovation and Technology Exchange’s 2015 Future Leaders Group. Adelphic is always thrilled to see our young talent recognized for their achievements, and we are proud to be a company where future industry influencers… Read more »

Adelphic Brings Connected TV Advertising to Programmatic Buyers

June 15, 2015 | By Adelphic

Working with LiveRail, Adelphic Enables Seamless Integration of Television Buying into Multi-Screen Campaigns WALTHAM, Mass.–(BUSINESS WIRE)–Adelphic, the leading mobile and cross-channel demand-side platform (DSP), announced today that it is working with LiveRail to bring connected TV advertising (CTV) inventory to programmatic buyers through their platform. Adelphic’s clients, including trading desks across the world’s leading agencies,… Read more »

Adelphic Accelerates Programmatic Buying in Mobile

December 17, 2014 | By Adelphic

  Company Secures $11M Series B Funding to Fuel Growth Waltham, Mass. (December 17, 2014) — Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding… Read more »

Neustar Partners with Mobile Media Leaders to Improve Marketers’ Cross-Channel Targeting

September 23, 2014 | By Adelphic

STERLING, VA., Sep 23, 2014 — Neustar, a real-time provider of information services and analytics, today announced three new partnerships with mobile media leaders that will allow marketers to more accurately reach consumers via cross-channel targeting. Its partnerships with Adelphic, NinthDecimal, and Voltari improve a marketer’s ability to easily target and personalize interactions with mobile… Read more »

NinthDecimal Launches Mobile Programmatic Buying For Audience Targeting

August 6, 2014 | By Adelphic

NinthDecimal, a mobile ad platform, has entered the mobile programmatic buying marketplace with the launch of a new offering, dubbed Programmatic Mobile Audience Solution. Buyers can use the new offering to programmatically target audiences on mobile devices. The news marks a big week for mobile programmatic buying, as it comes just days just days after Verve… Read more »

Mobile DSP Adelphic Strikes Partnership with Factual for Location Data

July 1, 2014 | By MediaPost

Mobile demand-side platform (mobile DSP) Adelphic has announced a partnership with location-based targeting data firm Factual. The news comes just weeks after Factual struck a partnership with WPP. Per a Factual blog post announcing the partnership, Adelphic’s clients will have access to over 100 audience segments defined by Factual and based on location data. “Targeting… Read more »

Adelphic and Vivaki Build Unique Mobile Audience Targeting Platform

May 31, 2014 | By Adelphic

Partnership to help address the unique challenges of the mobile RTB space. BOSTON, MA (May 31, 2013) — VivaKi, a global leader in digital advertising solutions, and Adelphic, creator of a breakthrough platform for targeted mobile advertising, have announced a mobile audience targeting partnership to enhance VivaKi’s Audience on Demand™ (AOD) Mobile platform. In 2011, VivaKi… Read more »

IXI Services, a Division of Equifax, Partners With Adelphic, Providing Marketers Advanced Mobile Ad Targeting

May 30, 2014 | By Adelphic

IXI Premium Targeting Data Now Available for Mobile Advertisers Using Adelphic MCLEAN, Va., May 30, 2014 (GLOBE NEWSWIRE) — IXI Services, a division of Equifax (NYSE:EFX), today announced a partnership with leading mobile advertising solutions provider, Adelphic, to make IXI’s premium financial-based targeting data available for mobile ad targeting. As mobile usage continues to grow,… Read more »

InMobi Launches the World’s Largest Mobile-First Programmatic Advertising Exchange Powered by Rubicon Project

May 29, 2014 | By Adelphic

InMobi Exchange Also Brings the Largest Mobile-First Programmatic Marketplace to Buyers and Sellers Globally SINGAPORE, LOS ANGELES and LONDON, May 29, 2014 – InMobi, the world’s largest independent mobile advertising network, and Rubicon Project (NYSE: RUBI), a leading technology company automating the buying and selling of advertising, today unveiled InMobi Exchange, a mobile programmatic buying… Read more »

Adelphic Appoints Emily Del Greco, Former Head of Trading Desk Advertising at Google, To Lead Sales

February 21, 2014 | By Adelphic

Adelphic, creators of a breakthrough mobile demand-side platform and audience solution for agencies and brands, has appointed Emily Del Greco as Vice President of Sales. Emily will report to Michael Collins, Adelphic’s CEO, and will be based in New York City. Emily joins Adelphic from Google, where she was Head of Trading Desk Advertising sales… Read more »