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Neustar Partners with Mobile Media Leaders to Improve Marketers’ Cross-Channel Targeting

September 23, 2014 | By Adelphic

STERLING, VA., Sep 23, 2014 — Neustar, a real-time provider of information services and analytics, today announced three new partnerships with mobile media leaders that will allow marketers to more accurately reach consumers via cross-channel targeting. Its partnerships with Adelphic, NinthDecimal, and Voltari improve a marketer’s ability to easily target and personalize interactions with mobile… Read more »

NinthDecimal Launches Mobile Programmatic Buying For Audience Targeting

August 6, 2014 | By Adelphic

NinthDecimal, a mobile ad platform, has entered the mobile programmatic buying marketplace with the launch of a new offering, dubbed Programmatic Mobile Audience Solution. Buyers can use the new offering to programmatically target audiences on mobile devices. The news marks a big week for mobile programmatic buying, as it comes just days just days after Verve… Read more »

Mobile DSP Adelphic Strikes Partnership with Factual for Location Data

July 1, 2014 | By MediaPost

Mobile demand-side platform (mobile DSP) Adelphic has announced a partnership with location-based targeting data firm Factual. The news comes just weeks after Factual struck a partnership with WPP. Per a Factual blog post announcing the partnership, Adelphic’s clients will have access to over 100 audience segments defined by Factual and based on location data. “Targeting… Read more »

Adelphic and Vivaki Build Unique Mobile Audience Targeting Platform

May 31, 2014 | By Adelphic

Partnership to help address the unique challenges of the mobile RTB space. BOSTON, MA (May 31, 2013) — VivaKi, a global leader in digital advertising solutions, and Adelphic, creator of a breakthrough platform for targeted mobile advertising, have announced a mobile audience targeting partnership to enhance VivaKi’s Audience on Demand™ (AOD) Mobile platform. In 2011, VivaKi… Read more »

IXI Services, a Division of Equifax, Partners With Adelphic, Providing Marketers Advanced Mobile Ad Targeting

May 30, 2014 | By Adelphic

IXI Premium Targeting Data Now Available for Mobile Advertisers Using Adelphic MCLEAN, Va., May 30, 2014 (GLOBE NEWSWIRE) — IXI Services, a division of Equifax (NYSE:EFX), today announced a partnership with leading mobile advertising solutions provider, Adelphic, to make IXI’s premium financial-based targeting data available for mobile ad targeting. As mobile usage continues to grow,… Read more »

InMobi Launches the World’s Largest Mobile-First Programmatic Advertising Exchange Powered by Rubicon Project

May 29, 2014 | By Adelphic

InMobi Exchange Also Brings the Largest Mobile-First Programmatic Marketplace to Buyers and Sellers Globally SINGAPORE, LOS ANGELES and LONDON, May 29, 2014 – InMobi, the world’s largest independent mobile advertising network, and Rubicon Project (NYSE: RUBI), a leading technology company automating the buying and selling of advertising, today unveiled InMobi Exchange, a mobile programmatic buying… Read more »

Adelphic Appoints Emily Del Greco, Former Head of Trading Desk Advertising at Google, To Lead Sales

February 21, 2014 | By Adelphic

Adelphic, creators of a breakthrough mobile demand-side platform and audience solution for agencies and brands, has appointed Emily Del Greco as Vice President of Sales. Emily will report to Michael Collins, Adelphic’s CEO, and will be based in New York City. Emily joins Adelphic from Google, where she was Head of Trading Desk Advertising sales… Read more »

Adelphic Mobile Ad Platform Issued Patent for User Identification on Networked Devices, Including Smartphone, Tablets and PCs

December 3, 2013 | By Adelphic

Patent to extend Adelphic’s leadership position in mobile user identification and audience building [US patent no. 8,438,184] Boston, MA (December 3, 2013) – Adelphic, creators of a breakthrough mobile ad platform and audience solution for agencies and brands, has been issued a patent for user identification on network connected devices, including smartphones, tablets and PCs…. Read more »

Adelphic Brings Mobile Programmatic Buying of Video to Mobile

October 23, 2013 | By Adelphic

RTB Mobile Video Inventory from BrightRoll, LiveRail, Vdopia and MoPub Now Available Through Adelphic’s Mobile Demand Side Platform Adelphic, creators of a breakthrough mobile advertising platform and audience solution for agencies and brands, has announced the addition of mobile programmatic buying of video inventory to their demand side platform. Adelphic’s agency and brand partners can… Read more »

Adelphic Brings Neustar AdAdvisor’s 12,000 Targeting Attributes to Mobile Real Time Bidding

July 10, 2013 | By Adelphic

Combination of Offline and Mobile Audience Data Provides Multi-channel Audience Insights at Massive Scale. Adelphic, creators of a breakthrough platform for targeted mobile advertising, has announced that it is the first mobile real time bidding platform to offer advertisers access to Neustar AdAdvisor’s 12,000 audience segments. Neustar AdAdvisor provides offline attribute data for over 119… Read more »