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Adelphic Mobile Ad Platform Issued Patent for User Identification on Networked Devices, Including Smartphone, Tablets and PCs

December 3, 2013 | By Adelphic

Patent to extend Adelphic’s leadership position in mobile user identification and audience building [US patent no. 8,438,184] Boston, MA (December 3, 2013) – Adelphic, creators of a breakthrough mobile ad platform and audience solution for agencies and brands, has been issued a patent for user identification on network connected devices, including smartphones, tablets and PCs…. Read more »

Adelphic Brings Mobile Programmatic Buying of Video to Mobile

October 23, 2013 | By Adelphic

RTB Mobile Video Inventory from BrightRoll, LiveRail, Vdopia and MoPub Now Available Through Adelphic’s Mobile Demand Side Platform Adelphic, creators of a breakthrough mobile advertising platform and audience solution for agencies and brands, has announced the addition of mobile programmatic buying of video inventory to their demand side platform. Adelphic’s agency and brand partners can… Read more »

Adelphic Brings Neustar AdAdvisor’s 12,000 Targeting Attributes to Mobile Real Time Bidding

July 10, 2013 | By Adelphic

Combination of Offline and Mobile Audience Data Provides Multi-channel Audience Insights at Massive Scale. Adelphic, creators of a breakthrough platform for targeted mobile advertising, has announced that it is the first mobile real time bidding platform to offer advertisers access to Neustar AdAdvisor’s 12,000 audience segments. Neustar AdAdvisor provides offline attribute data for over 119… Read more »

Adelphic Mobile Lands $10 Million For Mobile Audience Targeting From Google Ventures and Matrix Partners

December 4, 2012 | By Adelphic

Adelphic Mobile, developers of an innovative mobile advertising platform that enables brands to target their mobile customers with relevant ads, announced today that it has received a $10 million investment for mobile audience targeting.  The investment was led by Google Ventures with participation from original investor Matrix Partners.  As part of the new investment, Rich… Read more »

Mobile Advertising Firm Adelphic Adds VP from Millennial Media

April 25, 2012 | By Adelphic

Mobile Advertising firm Adelphic a startup founded by Quattro alums that seeks to use big data to impact the mobile ad space, said Wednesday it’s brought on an executive from Millennial Media (NYSE: MM) as its VP of business development. Adelphic said that Darren Rose, who’d spent five years as a senior director at self-service… Read more »

Adelphic Mobile Introduces Intelligent Predictive Data Platform for Targeted, Scalable Mobile Advertising Sales

March 13, 2012 | By Adelphic

Mobile Industry Veterans Changfeng Wang and Jennifer Lum Seek to Transform Mobile Advertising Company Secures Funding from Matrix Partners; General Partner Antonio Rodriguez Joins Board of Directors Adelphic Mobile today unveiled an entirely new way for marketers to reach targeted mobile audiences at scale and for media owners to monetize their inventory. With the public… Read more »