October 31, 2016 | By MediaPost

Adelphic, a mobile and cross-channel demand-side platform (DSP), on Monday announced a partnership with TripleLift, a programmatic native technology company. The partnership will provide ad buyers access to native inventory sources across all display channels. It will enable buyers to use Adelphic’s targeting, optimization, and cross-channel capabilities to serve native image, video, and cinemagraph based… Read more »

October 27, 2016 | By AdExchanger

Adelphic’s VP of Product, Yael Avidan, lends her perspective on audience and scale in the digital ad industry.   The first question marketers or agencies ask ad tech vendors or media companies is probably this: “That audience is perfect, but can it scale?” Audience targeting is great, but ultimately, advertising’s main draw is reaching large-scale… Read more »

October 11, 2016 | By Business Wire

Kargo, the leader in mobile brand advertising, today announced a new strategic global partnership with Adelphic, the leading mobile and cross-channel demand side platform (DSP). The partnership enables Adelphic’s clients to purchase premium ad space through Kargo’s alliance of top publishers – including The New York Times, Hearst, and CBS Interactive – and reach more… Read more »

September 20, 2016 | By Gartner

Martin Kihn at Gartner continues a great series of posts describing Adelphic’s patented methodology for cross-device identity matching. Cross-device identity matching is the way marketers try to map devices and browsers to the same consumer to improve personalization and measurement. in our super-popular Part 1, we got half-way across the bridge by describing one common way… Read more »

August 30, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about Programmatic TV with Joshua Summers, Founder and CEO of clypd. Joshua was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is clypd?   Joshua: clypd is a platform aimed at helping TV media owners get the most value they can out of their… Read more »

August 25, 2016 | By MediaPost

Adelphic and Grapeshot on Thursday announced that ad buyers can now use Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s mobile-first programmatic media solution, to reach live audiences. The integration with Adelphic, a mobile and cross-channel, demand-side platform (DSP), marks the first time Grapeshot’s technology is being made available in a mobile- first application…. Read more »

August 25, 2016 | By Adelphic

First Application of Grapeshot’s Keyword-Driven Targeting and Brand Safety Tools on a Mobile First Platform. WALTHAM, MASS – August 25, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), and Grapeshot, the advanced keyword technology provider, today announced that ad buyers can now leverage Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s… Read more »

August 18, 2016 | By MediaPost

Adelphic, the mobile and cross-device DSP, released on Wednesday a new cross-channel behavior-centric solution for its DSP. The new product, powered by “Behavior Graph,” is supported by Adelphic’s patented algorithm that tracks users across devices and measures various behaviors, learning from the data points over time. Previously used to track users on mobile, Adelphic’s user-identification… Read more »

August 17, 2016 | By Adelphic

Adelphic’s VP of Product, Yael Avidan, provides an overview of Adelphic’s new cross-channel solution.  Understanding consumers’ device usage is beneficial, but understanding consumers’ behaviors across multiple channels, in addition to the devices used, provides much richer data to power campaigns. This is what comprises our proprietary data set, which we refer to as our Behavior… Read more »