August 25, 2016 | By Adelphic

First Application of Grapeshot’s Keyword-Driven Targeting and Brand Safety Tools on a Mobile First Platform. WALTHAM, MASS – August 25, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), and Grapeshot, the advanced keyword technology provider, today announced that ad buyers can now leverage Live Audience, Grapeshot’s pre-bid keyword targeting solution, via Adelphic’s… Read more »

August 18, 2016 | By MediaPost

Adelphic, the mobile and cross-device DSP, released on Wednesday a new cross-channel behavior-centric solution for its DSP. The new product, powered by “Behavior Graph,” is supported by Adelphic’s patented algorithm that tracks users across devices and measures various behaviors, learning from the data points over time. Previously used to track users on mobile, Adelphic’s user-identification… Read more »

August 17, 2016 | By Adelphic

Adelphic’s VP of Product, Yael Avidan, provides an overview of Adelphic’s new cross-channel solution.  Understanding consumers’ device usage is beneficial, but understanding consumers’ behaviors across multiple channels, in addition to the devices used, provides much richer data to power campaigns. This is what comprises our proprietary data set, which we refer to as our Behavior… Read more »

August 17, 2016 | By Adelphic

Adelphic’s Director of Product, Dr. Justin Pniower, lends his perspective on 3 questions media buyers should ask about cross-device advertising.   Ad buyers have grown accustomed to siloed campaign strategies – separate budgets for mobile, desktop and television. But an audience-based approach executed across the devices of a consumer can be a powerful tool, allowing you… Read more »

August 17, 2016 | By Adelphic

Behavior Graph™, integrated into demand-side platform, includes both cross-channel device and behavioral data for precision and performance WALTHAM, MASS – August 17, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), today unveiled the first behavior-centric cross-channel solution for ad buyers’ single or multi-channel campaigns. Integrated into Adelphic’s mobile-first DSP, the suite enables brand… Read more »

August 12, 2016 | By Gartner

Martin Kihn at Gartner provides a great primer and explanation of Adelphic’s patented methodology for cross-device identity matching. Cross-device identity is the thing that tells marketers and other nosy types that Device A and Device B and Browser C all belong to the same Person X. Devices (and browsers, which we’ll call devices for convenience) are matched… Read more »

July 12, 2016 | By MediaPost

Mobile demand-side platform Adelphic has struck a deal with Dailymotion’s giving its clients access to premium inventory on the Dailymotion Exchange (DMX), a network delivering more than 3.5 billion monthly video views. The deal provides access to DMX’s desktop, mobile Web and mobile app inventory, utilizing Adelphic’s “mobile-first” insights. Dailymotion CRO Damien Pigasse characterized the… Read more »

July 12, 2016 | By Adelphic

Global partnership provides Adelphic’s clients with access to Dailymotion’s premium mobile instream inventory to reach audiences across platforms. Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Dailymotion Exchange (DMX), the private video exchange of Dailymotion, one of the largest video platforms in the world with more than 3.5bn… Read more »

June 27, 2016 | By Adelphic

Former Apple and Google veteran to drive sales and revenue development in region WALTHAM, MASS – June 27, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), announced today the appointment of Jacqueline Berg as General Manager of the Americas. In this role, Berg will focus on growth in both scale and revenue… Read more »