May 31, 2016 | By Adelphic

Integration Enables Increased Accuracy and Relevancy of Ads via Robust Third-Party Data for Mobile Programmatic Campaigns Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with adsquare, the Audience Management Platform (AMP) for mobile programmatic advertising, that will enable agencies and trading desks to leverage a new source of reliable… Read more »

May 19, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about mobile marketing with Dan Mosher, VP & GM of BrightRoll Exchange at Yahoo. Dan was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is BrightRoll Exchange? Dan: The BrightRoll Exchange seamlessly connects large pools of inventory with all of our top buyers which includes DSPs, brands and agency trading… Read more »

May 16, 2016 | By Adelphic

Leading Demand Side Platforms bring powerful in-app video advertising to brands, at scale, through InMobi Exchange InMobi, the world’s most powerful mobile advertising and discovery platform, today announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. With… Read more »

May 13, 2016 | By MediaPost

Mobile programmatic and tech firm JUICE Mobile and Adelphic, a mobile and cross-channel demand-side platform, on Thursday announced that Adelphic has integrated JUICE Mobile’s Nectar Futures platform into its own platform. The integration of both programmatic buying methodologies with a single sign-on process will enable mutual clients to easily switch between the two options. Adelphic’s… Read more »

May 12, 2016 | By Adelphic

The integration of Juice Mobile’s Nectar® platform into Adelphic’s Platform complements Adelphic’s RTB offerings to clients Juice Mobile, the leading mobile programmatic and technology firm, and Adelphic, the leading mobile and cross-channel demand side platform, today announced an industry-transforming partnership. In a market first, Adelphic has integrated Juice Mobile’s Nectar® Futures platform into its own… Read more »

April 18, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about mobile marketing with Jayne Babine, VP of Media & Advertising, Neustar Marketing Services for Neustar Inc. Jayne was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is Neustar? Jayne: Neustar is an industry leader in information services. We provide real-time, cloud-based solutions in… Read more »

April 7, 2016 | By AdvertisingAge

Two Programmatic Platforms Are Offering Refunds to Clients Who Fall Prey to Ad Fraud Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV… Read more »

March 8, 2016 | By The Information

Last year, Facebook tested ad serving software that would represent a bold expansion of its display ads business beyond its own inventory, a move potentially worth billions in revenue. Using a demand-side platform, or a DSP, marketers would be able to use Facebook users’ identity data to bid on ad slots across the mobile and… Read more »