August 17, 2016 | By Adelphic

Adelphic’s Director of Product, Dr. Justin Pniower, lends his perspective on 3 questions media buyers should ask about cross-device advertising.   Ad buyers have grown accustomed to siloed campaign strategies – separate budgets for mobile, desktop and television. But an audience-based approach executed across the devices of a consumer can be a powerful tool, allowing you… Read more »

August 17, 2016 | By Adelphic

Behavior Graph™, integrated into demand-side platform, includes both cross-channel device and behavioral data for precision and performance WALTHAM, MASS – August 17, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), today unveiled the first behavior-centric cross-channel solution for ad buyers’ single or multi-channel campaigns. Integrated into Adelphic’s mobile-first DSP, the suite enables brand… Read more »

August 12, 2016 | By Gartner

Martin Kihn at Gartner provides a great primer and explanation of Adelphic’s patented methodology for cross-device identity matching. Cross-device identity is the thing that tells marketers and other nosy types that Device A and Device B and Browser C all belong to the same Person X. Devices (and browsers, which we’ll call devices for convenience) are matched… Read more »

July 12, 2016 | By MediaPost

Mobile demand-side platform Adelphic has struck a deal with Dailymotion’s giving its clients access to premium inventory on the Dailymotion Exchange (DMX), a network delivering more than 3.5 billion monthly video views. The deal provides access to DMX’s desktop, mobile Web and mobile app inventory, utilizing Adelphic’s “mobile-first” insights. Dailymotion CRO Damien Pigasse characterized the… Read more »

July 12, 2016 | By Adelphic

Global partnership provides Adelphic’s clients with access to Dailymotion’s premium mobile instream inventory to reach audiences across platforms. Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Dailymotion Exchange (DMX), the private video exchange of Dailymotion, one of the largest video platforms in the world with more than 3.5bn… Read more »

June 27, 2016 | By Adelphic

Former Apple and Google veteran to drive sales and revenue development in region WALTHAM, MASS – June 27, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), announced today the appointment of Jacqueline Berg as General Manager of the Americas. In this role, Berg will focus on growth in both scale and revenue… Read more »

May 31, 2016 | By Adelphic

Integration Enables Increased Accuracy and Relevancy of Ads via Robust Third-Party Data for Mobile Programmatic Campaigns Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with adsquare, the Audience Management Platform (AMP) for mobile programmatic advertising, that will enable agencies and trading desks to leverage a new source of reliable… Read more »

May 19, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about mobile marketing with Dan Mosher, VP & GM of BrightRoll Exchange at Yahoo. Dan was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is BrightRoll Exchange? Dan: The BrightRoll Exchange seamlessly connects large pools of inventory with all of our top buyers which includes DSPs, brands and agency trading… Read more »