February 18, 2016 | By MediaPost

Over the next few years, entertainment marketers are poised to be leaders in leveraging the Internet of Things (IoT). The growing tsunami of data and insights generated by consumers’ connected devices will change the marketing landscape. Mobile phones are quickly becoming conduits to a host of devices and services that deliver information about our physical… Read more »

February 3, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about mobile programmatic advertising with Marco Bertozzi, CEO of Global Performance Marketing for Starcom Mediavest Group, previously President, Global Clients at VivaKi. Marco was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. [Note: This interview was conducted prior to Marco’s promotion.] Jennifer: What is VivaKi? Marco:… Read more »

January 25, 2016 | By Adelphic

BMW wanted to use mobile advertising to drive more potential consumers to dealerships to push greater sales. Their target consumers were identified as being people in a high income bracket and in the market for a luxury vehicle. To see the full case study illustrating how Cadreon used Adelphic’s platform, with insights from Factual, to increase foot traffic… Read more »

January 21, 2016 | By MediaPost

With people using something like four to six devices through the course of one day, it’s hard for marketers to track the user experience for cross-device advertising. Omar Tawakol, GVP and GM, Oracle Data Cloud, Oracle, said fragmentation is getting worse, not better. “There’s no way for you to accurately attribute anything,” he said. “You’ve… Read more »

January 13, 2016 | By AdExchanger

The 2016 election promises to be exciting not only in politics, but also in the world of cross-device advertising. For the first time, political mobile and cross-device advertising will play a significant part in the advertiser media mix. Historically, political campaigns were challenging because of lack of ability to precisely target registered, prospective and on-the-fence voters…. Read more »

January 5, 2016 | By Mobile Marketer Daily

In 2015, Coca-Cola, Maytag and Toyota blazed the trail for big brands in mobile advertising with cutting-edge mobile advertising campaigns that advanced how to connect with consumers and build brand awareness via smartphones. The most innovative uses of mobile advertising in 2015 engaged mobile users through rewarding experiences and interactive displays, signifying the importance in… Read more »

December 11, 2015 | By Boston Business Journal

Adelphic, a Google Ventures-backed advertising technology company, has moved to a bigger headquarters in Waltham to accommodate more ad tech jobs, and plans to open new international offices next year. The company in October moved from a 6,400-square-foot office at 1601 Trapelo Rd. in Waltham to a 10,000-square-foot headquarters at 880 Main St. in the… Read more »

December 7, 2015 | By Adelphic

Thanksgiving is behind us and the holiday shopping season is here. Your mobile campaigns need to be firing on all cylinders in order to make an impact on consumers. At the same time, increased bidding activity means more competitive programmatic auctions and scarcity of quality inventory. As we prepare to welcome 2016, Adelphic account managers… Read more »