March 8, 2016 | By The Information

Last year, Facebook tested ad serving software that would represent a bold expansion of its display ads business beyond its own inventory, a move potentially worth billions in revenue. Using a demand-side platform, or a DSP, marketers would be able to use Facebook users’ identity data to bid on ad slots across the mobile and… Read more »

February 29, 2016 | By AdExchanger

It’s been a busy 10 months since AdExchanger published its inaugural Marketer’s Guide to Cross-Device Identification. Since then the market has seen significant developments, including technology evolution, merger activity and shots across the bow from government regulators. Below, we pick up where we left off with an important update to our overview of the cross-device… Read more »

February 18, 2016 | By MediaPost

Over the next few years, entertainment marketers are poised to be leaders in leveraging the Internet of Things (IoT). The growing tsunami of data and insights generated by consumers’ connected devices will change the marketing landscape. Mobile phones are quickly becoming conduits to a host of devices and services that deliver information about our physical… Read more »

February 3, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about mobile programmatic advertising with Marco Bertozzi, CEO of Global Performance Marketing for Starcom Mediavest Group, previously President, Global Clients at VivaKi. Marco was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. [Note: This interview was conducted prior to Marco’s promotion.] Jennifer: What is VivaKi? Marco:… Read more »

January 25, 2016 | By Adelphic

BMW wanted to use mobile advertising to drive more potential consumers to dealerships to push greater sales. Their target consumers were identified as being people in a high income bracket and in the market for a luxury vehicle. To see the full case study illustrating how Cadreon used Adelphic’s platform, with insights from Factual, to increase foot traffic… Read more »

January 21, 2016 | By MediaPost

With people using something like four to six devices through the course of one day, it’s hard for marketers to track the user experience for cross-device advertising. Omar Tawakol, GVP and GM, Oracle Data Cloud, Oracle, said fragmentation is getting worse, not better. “There’s no way for you to accurately attribute anything,” he said. “You’ve… Read more »

January 13, 2016 | By AdExchanger

The 2016 election promises to be exciting not only in politics, but also in the world of cross-device advertising. For the first time, political mobile and cross-device advertising will play a significant part in the advertiser media mix. Historically, political campaigns were challenging because of lack of ability to precisely target registered, prospective and on-the-fence voters…. Read more »

January 5, 2016 | By Mobile Marketer Daily

In 2015, Coca-Cola, Maytag and Toyota blazed the trail for big brands in mobile advertising with cutting-edge mobile advertising campaigns that advanced how to connect with consumers and build brand awareness via smartphones. The most innovative uses of mobile advertising in 2015 engaged mobile users through rewarding experiences and interactive displays, signifying the importance in… Read more »