May 16, 2016 | By Adelphic

Leading Demand Side Platforms bring powerful in-app video advertising to brands, at scale, through InMobi Exchange InMobi, the world’s most powerful mobile advertising and discovery platform, today announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. With… Read more »

May 13, 2016 | By MediaPost

Mobile programmatic and tech firm JUICE Mobile and Adelphic, a mobile and cross-channel demand-side platform, on Thursday announced that Adelphic has integrated JUICE Mobile’s Nectar Futures platform into its own platform. The integration of both programmatic buying methodologies with a single sign-on process will enable mutual clients to easily switch between the two options. Adelphic’s… Read more »

May 12, 2016 | By Adelphic

The integration of Juice Mobile’s Nectar® platform into Adelphic’s Platform complements Adelphic’s RTB offerings to clients Juice Mobile, the leading mobile programmatic and technology firm, and Adelphic, the leading mobile and cross-channel demand side platform, today announced an industry-transforming partnership. In a market first, Adelphic has integrated Juice Mobile’s Nectar® Futures platform into its own… Read more »

April 18, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about mobile marketing with Jayne Babine, VP of Media & Advertising, Neustar Marketing Services for Neustar Inc. Jayne was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is Neustar? Jayne: Neustar is an industry leader in information services. We provide real-time, cloud-based solutions in… Read more »

April 7, 2016 | By AdvertisingAge

Two Programmatic Platforms Are Offering Refunds to Clients Who Fall Prey to Ad Fraud Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV… Read more »

March 8, 2016 | By The Information

Last year, Facebook tested ad serving software that would represent a bold expansion of its display ads business beyond its own inventory, a move potentially worth billions in revenue. Using a demand-side platform, or a DSP, marketers would be able to use Facebook users’ identity data to bid on ad slots across the mobile and… Read more »

February 29, 2016 | By AdExchanger

It’s been a busy 10 months since AdExchanger published its inaugural Marketer’s Guide to Cross-Device Identification. Since then the market has seen significant developments, including technology evolution, merger activity and shots across the bow from government regulators. Below, we pick up where we left off with an important update to our overview of the cross-device… Read more »

February 18, 2016 | By MediaPost

Over the next few years, entertainment marketers are poised to be leaders in leveraging the Internet of Things (IoT). The growing tsunami of data and insights generated by consumers’ connected devices will change the marketing landscape. Mobile phones are quickly becoming conduits to a host of devices and services that deliver information about our physical… Read more »

February 3, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about mobile programmatic advertising with Marco Bertozzi, CEO of Global Performance Marketing for Starcom Mediavest Group, previously President, Global Clients at VivaKi. Marco was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. [Note: This interview was conducted prior to Marco’s promotion.] Jennifer: What is VivaKi? Marco:… Read more »