Thanksgiving is behind us and the holiday shopping season is here. Your mobile campaigns need to be firing on all cylinders in order to make an impact on consumers. At the same time, increased bidding activity means more competitive programmatic auctions and scarcity of quality inventory. As we prepare to welcome 2016, Adelphic account managers… Read more »
Go to any ad tech conference and you’ll find no line at the ladies’ room. The industry, like much of tech, is dominated in its executive ranks by men. That’s what makes mobile DSP Adelphic unusual: Half of the company’s eight-person management team is female. Emily Del Greco, its head of sales, spent eight years… Read more »
Quick Service Restaurants (QSR) represent a considerable share of activity on the Adelphic platform, and these companies are often pioneers in the mobile ad tech space. Adelphic looked at 93 QSR mobile advertising campaigns across 19 advertisers from January to June 2015, and the results of these findings are in our first Vertical Snapshot, below.
This edition of Real-Time Banter highlights a talk about mobile programmatic advertising with Joe Prusz, Head of Mobile at Rubicon Project. Joe was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is Rubicon Project? Joe: Rubicon Project is a global technology company leading the automation of advertising. Further, we’re the only independent… Read more »
Adelphic expands executive leadership team with new hires from Facebook, Oracle and Yahoo Programmatic advertising is no longer a trend, it is a standard. In fact, programmatic is becoming table stakes in mobile display advertising as total spend is expected to reach $20 billion by 2017. Despite the industry’s momentum, ad tech is simultaneously entering… Read more »
This edition of Real-Time Banter highlights a talk about mobile advertising solutions with Ian Johnson, Managing Director of Global Product for Cadreon. Ian was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is Cadreon? Ian: IPG Mediabrands first established Cadreon as a trading desk in 2008 to deliver programmatic… Read more »
Recently, Adelphic’s mobile DSP was used by Fearless Agency to increase visits to Hard Rock Cafe locations and improve awareness of their World Burger Tour. What follows is a case study illustrating how Adelphic’s platform, with insights and attribution from data partners Neustar and Placed, was leveraged to increase in-store visits by 220 percent.
Adelphic Extends Location Suite with New Seamless Integration with xAd Adelphic, the leading mobile and cross-channel demand-side platform (DSP), today announced it has partnered with xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day. This new partnership enables seamless access to xAd’s… Read more »
Men tend to dominate the mobile advertising world. So each year we ask readers and companies to nominate who they think are the most influential women in the business. We also asked that they nominate at least one other competitor to ensure the list wasn’t self-serving. In addition, we also consulted with Erin “Mack” McKelvey,… Read more »
This edition of Real-Time Banter features a talk about the state of mobile advertising with Janae McDonough, the senior director of MoPub, the world’s leading ad server for mobile application publishers. Janae was interviewed by Adelphic’s Chief Strategy Officer, Jennifer Lum. Jennifer: What is MoPub? Janae: The best way to think about MoPub is in… Read more »