September 29, 2015 | By Adelphic

This edition of Real-Time Banter features a talk about the state of mobile advertising with Janae McDonough, the senior director of MoPub, the world’s leading ad server for mobile application publishers. Janae was interviewed by Adelphic’s Chief Strategy Officer, Jennifer Lum.  Jennifer: What is MoPub? Janae: The best way to think about MoPub is in… Read more »

September 22, 2015 | By Adelphic

Adelphic, the leading mobile and cross-channel demand-side platform (DSP) today announced it has partnered with Opera Mediaworks to bring high quality mobile video to programmatic buyers through its platform. Currently the only brand-focused DSP with access to Opera’s Instant-Play™ HD video technology, Adelphic exclusively enables its clients to leverage this offering to deliver superior ad experiences… Read more »

August 28, 2015 | By Adelphic

As the leading mobile demand-side platform, Adelphic understands how mobile is the key driver behind the rapid growth of programmatic advertising. To continue educating marketers in this emerging space, Adelphic collaborated with the MMA Mobile Programmatic Committee to develop the Programmatic Navigator – a dynamic and user-friendly tool designed to help guide brand marketers in… Read more »

August 27, 2015 | By Adelphic

Today, we are introducing “Real-Time Banter”, a series of interviews between Adelphic and leaders from agencies, exchanges, data providers and other companies in the programmatic advertising space. The interviews cover trends, insights, opportunities and challenges related to programmatic and mobile advertising as observed by the people who are building the industry. Our first Real-Time Banter edition… Read more »

August 26, 2015 | By Adelphic

Adelphic is so pleased to announce that our senior account manager Colby Marques has been chosen as one of eight members of the Massachusetts Innovation and Technology Exchange’s 2015 Future Leaders Group. Adelphic is always thrilled to see our young talent recognized for their achievements, and we are proud to be a company where future industry influencers… Read more »

July 17, 2015 | By Changfeng Wang, Adelphic Chief Technology Officer

In today’s world, consumers are constantly connected and interacting with multiple devices each day. Mobile is leading the charge, with the number of smartphone users approaching two billion worldwide. Cross-channel advertising has become a must-do for marketers. But what is the best way to engage with a connected audience in this mobile-first world? Programmatic advertising… Read more »

July 10, 2015 | By VentureBeat

It’s a multi-channel universe and you need a multi-channel strategy. That’s a refrain you hear from many marketers and their tech vendors as smartphones, tablets, wearables, connected cars, and connected TVs get added to the traditional advertising outlets of computers, regular TVs, and print. But those are the trees. The forest, according to a growing… Read more »

July 9, 2015 | By AdExchanger

Advertisers are under increased pressure to deliver ads that are relevant and useful to the viewer. The rise of mobile native advertising, with formats that match the context of the app in which they’re found, will help advertisers find value from the mobile channel; and with programmatic, ads can be targeted, customized, and measured. This… Read more »

July 1, 2015 | By Adelphic

Recognized for creating technology innovations for the Global Silicon Valley Waltham, MA – (July 1, 2015) Adelphic, the leading mobile DSP, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that… Read more »