November 9, 2015 | By Adelphic

This edition of Real-Time Banter highlights a talk about mobile programmatic advertising with Joe Prusz, Head of Mobile at Rubicon Project. Joe was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic.  Jennifer: What is Rubicon Project? Joe: Rubicon Project is a global technology company leading the automation of advertising. Further, we’re the only independent… Read more »

October 28, 2015 | By Adelphic

Adelphic expands executive leadership team with new hires from Facebook, Oracle and Yahoo Programmatic advertising is no longer a trend, it is a standard. In fact, programmatic is becoming table stakes in mobile display advertising as total spend is expected to reach $20 billion by 2017. Despite the industry’s momentum, ad tech is simultaneously entering… Read more »

October 27, 2015 | By Adelphic

This edition of Real-Time Banter highlights a talk about mobile advertising solutions with Ian Johnson, Managing Director of Global Product for Cadreon. Ian was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic.       Jennifer: What is Cadreon? Ian: IPG Mediabrands first established Cadreon as a trading desk in 2008 to deliver programmatic… Read more »

October 23, 2015 | By Adelphic

Recently, Adelphic’s mobile DSP was used by Fearless Agency to increase visits to Hard Rock Cafe locations and improve awareness of their World Burger Tour. What follows is a case study illustrating how Adelphic’s platform, with insights and attribution from data partners Neustar and Placed, was leveraged to increase in-store visits by 220 percent.   

October 22, 2015 | By Adelphic

Adelphic Extends Location Suite with New Seamless Integration with xAd Adelphic, the leading mobile and cross-channel demand-side platform (DSP), today announced it has partnered with xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day. This new partnership enables seamless access to xAd’s… Read more »

September 29, 2015 | By Adelphic

This edition of Real-Time Banter features a talk about the state of mobile advertising with Janae McDonough, the senior director of MoPub, the world’s leading ad server for mobile application publishers. Janae was interviewed by Adelphic’s Chief Strategy Officer, Jennifer Lum.  Jennifer: What is MoPub? Janae: The best way to think about MoPub is in… Read more »

September 22, 2015 | By Adelphic

Adelphic, the leading mobile and cross-channel demand-side platform (DSP) today announced it has partnered with Opera Mediaworks to bring high quality mobile video to programmatic buyers through its platform. Currently the only brand-focused DSP with access to Opera’s Instant-Play™ HD video technology, Adelphic exclusively enables its clients to leverage this offering to deliver superior ad experiences… Read more »

August 28, 2015 | By Adelphic

As the leading mobile demand-side platform, Adelphic understands how mobile is the key driver behind the rapid growth of programmatic advertising. To continue educating marketers in this emerging space, Adelphic collaborated with the MMA Mobile Programmatic Committee to develop the Programmatic Navigator – a dynamic and user-friendly tool designed to help guide brand marketers in… Read more »