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Adelphic Partners with Adsquare to Bring Local Audience Data to Brand and Agency Clients in Europe

May 31, 2016 | By Adelphic

Integration Enables Increased Accuracy and Relevancy of Ads via Robust Third-Party Data for Mobile Programmatic Campaigns Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with adsquare, the Audience Management Platform (AMP) for mobile programmatic advertising, that will enable agencies and trading desks to leverage a new source of reliable… Read more »

Real-Time Banter: Adelphic and BrightRoll Discuss Mobile Marketing

May 19, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about mobile marketing with Dan Mosher, VP & GM of BrightRoll Exchange at Yahoo. Dan was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is BrightRoll Exchange? Dan: The BrightRoll Exchange seamlessly connects large pools of inventory with all of our top buyers which includes DSPs, brands and agency trading… Read more »

InMobi Announces New Partnerships for Mobile-First Programmatic Video

May 16, 2016 | By Adelphic

Leading Demand Side Platforms bring powerful in-app video advertising to brands, at scale, through InMobi Exchange InMobi, the world’s most powerful mobile advertising and discovery platform, today announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. With… Read more »

Adelphic’s Colby Marques Named to MITX 2015 Future Leaders Group

August 26, 2015 | By Adelphic

Adelphic is so pleased to announce that our senior account manager Colby Marques has been chosen as one of eight members of the Massachusetts Innovation and Technology Exchange’s 2015 Future Leaders Group. Adelphic is always thrilled to see our young talent recognized for their achievements, and we are proud to be a company where future industry influencers… Read more »

Adelphic Accelerates Programmatic Buying in Mobile

December 17, 2014 | By Venture Beat

Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding was led by Blue Chip Venture Company, along with participation from current investors Matrix Partners and… Read more »

Adelphic Mobile Raises $11M Series B Round for Programmatic Buying

December 17, 2014 | By Bostinno

Waltham-based Adelphic Mobile has raised $11 million in new funding to expand its mobile-focused programmatic buying advertising technology business. The Series B round was led by Blue Chip Venture Company and included ongoing investors Matrix Partners and Google Ventures. Adelphic has now raised $23 million since its founding in 2010. Some of the new funding… Read more »

Mobile Ads Software Innovator Adelphic Gets $11 Million in New Funding

December 17, 2014 | By BetaBoston

Adelphic, the Waltham-based mobile ads software developer that allows brands to target users across devices, has added $11 million in new funding to the $12 million is has raised previously. Founded in 2010 by former Quattro Wireless team members Jennifer Lum and Changfeng Wang, Adelphic has developed a program of algorithm-driven, “predictive modeling” for mobile ads… Read more »

Mobile Programmatic Advertising Startup Adelphic Has Just Raised $11 Million in Funding

December 17, 2014 | By Business Insider

Mobile programmatic advertising startup Adelphic has raised $11 million in Series B funding, the company confirmed today. The latest round was led by Blue Chip Venture Company. That brings Boston-based Adelphic’s total investment to date up to $23 million, with other investors including Google Venture and Matrix Partners. Adelphic has quietly become one of the… Read more »