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Adelphic Accelerates Programmatic Buying in Mobile

December 17, 2014 | By Adelphic

  Company Secures $11M Series B Funding to Fuel Growth Waltham, Mass. (December 17, 2014) — Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding… Read more »

Mobile DSP Adelphic Hires Google Ad Tech Veteran

February 20, 2014 | By Boston Business Journal

Adelphic, a Waltham-based mobile DSP technology startup, on Thursday said it has made a big hire with the addition of Google executive Emily Del Greco. Del Greco, who joins as vice president of sales, had been head of global audience sales strategy at Google. She’d previously been head of trading desk sales for Google’s ad tech unit… Read more »

Adelphic Mobile Lands $10 Million For Mobile Audience Targeting From Google Ventures and Matrix Partners

December 4, 2012 | By Adelphic

Adelphic Mobile, developers of an innovative mobile advertising platform that enables brands to target their mobile customers with relevant ads, announced today that it has received a $10 million investment for mobile audience targeting.  The investment was led by Google Ventures with participation from original investor Matrix Partners.  As part of the new investment, Rich… Read more »

Apple Ad Alumni Get Funding from Google Ventures for Mobile DSP

December 4, 2012 | By The New York Times

Google’s venture capital arm is investing in a start-up Mobile DSP founded by Apple alumni that is seeking to make mobile users a little less anonymous to mobile advertisers. Adelphic, based in Boston, has raised $10 million from Google Ventures and Matrix Partners, a firm that invested in the company during an earlier fund-raising round…. Read more »

Quattro Vets Team Up for Mobile Advertising Startup Adelphic

March 13, 2012 | By AdWeek

New Platform Offers New Way to Target Mobile Audiences Mobile advertising may be growing quickly, but, for advertisers and consumers alike, it still leaves much to be desired. However, two alums of Quattro Wireless (which later grew into Apple’s iAd program) think they have an approach that will help advertisers and publishers target mobile audiences… Read more »