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Viant: ‘People-Based’ Doesn’t Have To Mean ‘Walled Garden’

January 24, 2017 | By AdExchanger

In acquiring Adelphic for an undisclosed price, Viant hopes to create a “people-based DSP” that combines media execution with deterministic data from parent company Time Inc. But don’t think of what Time Inc. is building as a mini walled garden, said Viant CEO and co-founder Tim Vanderhook. “Everyone wants the scale that Facebook and Google… Read more »