Adelphic’s CEO, Michael Collins, lends his perspective to MediaPost on how CPG marketers can achieve success and close the attribution loop with the right mix of precision, scale, and first-party insights.
Posts Tagged: cross-channel targeting
Adelphic’s VP of Product, Yael Avidan, provides an overview of Adelphic’s new cross-channel solution. Understanding consumers’ device usage is beneficial, but understanding consumers’ behaviors across multiple channels, in addition to the devices used, provides much richer data to power campaigns. This is what comprises our proprietary data set, which we refer to as our Behavior… Read more »
STERLING, VA., Sep 23, 2014 — Neustar, a real-time provider of information services and analytics, today announced three new partnerships with mobile media leaders that will allow marketers to more accurately reach consumers via cross-channel targeting. Its partnerships with Adelphic, NinthDecimal, and Voltari improve a marketer’s ability to easily target and personalize interactions with mobile… Read more »