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The Cross-Device Advertising Conundrum of 2016

January 21, 2016 | By MediaPost

With people using something like four to six devices through the course of one day, it’s hard for marketers to track the user experience for cross-device advertising. Omar Tawakol, GVP and GM, Oracle Data Cloud, Oracle, said fragmentation is getting worse, not better. “There’s no way for you to accurately attribute anything,” he said. “You’ve… Read more »