Barry Levine writes for MarTech Today on how Adelphic’s new digital-out-of-home offering is expanding the company’s cross-channel capabilities. This offering is the first time ads are being delivered programmatically to Clear Channel and Captivate inventory.
Posts Tagged: digital out-of-home
While tech-savvy marketers acknowledge the benefits of extending programmatic capabilities to DOOH, Adelphic is the only DSP providing OOH buyers with the ability to automatically convert traditional OOH metrics [events] into impressions within the platform, for improved cross-channel optimization and reporting.
Through partnerships with both Clear Channel Outdoor Americas, one of the world’s largest outdoor advertising companies, and Captivate, North America’s leading location-based digital video network, clients can purchase DOOH inventory including digital billboards, airports, office lobbies and elevators, at scale, seamlessly, within a PMP.
Adelphic announced today the addition of digital out-of-home (DOOH) inventory to its platform. This all-new offering enables advertisers to access Adelphic’s digital out-of-home inventory via Rubicon Project’s Private Marketplace (PMP).
This edition of Real-Time Banter features a conversation about digital out-of-home advertising with Michael Provenzano, CEO of Vistar Media. Michael was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is Vistar Media? Michael: Vistar Media is a software company that bridges the gaps between location data and media in the physical… Read more »