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Adelphic Adds Digital-out-of-Home to Its Repertoire

October 11, 2017 | By MarTech Today

Barry Levine writes for MarTech Today on how Adelphic’s new digital-out-of-home offering is expanding the company’s cross-channel capabilities. This offering is the first time ads are being delivered programmatically to Clear Channel and Captivate inventory.

Adelphic Introduces Digital Out-of-Home Ad Buying

October 5, 2017 | By MarTech Advisor

Through partnerships with both Clear Channel Outdoor Americas, one of the world’s largest outdoor advertising companies, and Captivate, North America’s leading location-based digital video network, clients can purchase DOOH inventory including digital billboards, airports, office lobbies and elevators, at scale, seamlessly, within a PMP.

Real-Time Banter: Adelphic and Vistar Media Discuss Digital Out-Of-Home Advertising

November 17, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about digital out-of-home advertising with Michael Provenzano, CEO of Vistar Media. Michael was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic.   Jennifer: What is Vistar Media? Michael: Vistar Media is a software company that bridges the gaps between location data and media in the physical… Read more »