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Viant to Acquire Automated Ad Buying Platform Adelphic Inc.

January 23, 2017 | By The Wall Street Journal

Move is intended to give advertisers self-service capabilities for data-driven buying. Magazine publisher Time Inc. said it has agreed to acquire Adelphic Inc., an automated advertising buying platform. The move is intended to offer marketers the ability to directly buy advertising that targets specific consumers. Terms weren’t disclosed. The deal is expected to close in… Read more »