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Viant to Acquire Automated Ad Buying Platform Adelphic Inc.

January 23, 2017 | By The Wall Street Journal

Move is intended to give advertisers self-service capabilities for data-driven buying. Magazine publisher Time Inc. said it has agreed to acquire Adelphic Inc., an automated advertising buying platform. The move is intended to offer marketers the ability to directly buy advertising that targets specific consumers. Terms weren’t disclosed. The deal is expected to close in… Read more »

Time Inc.’s Viant to Acquire Adelphic

January 23, 2017 | By Adelphic

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally (NEW YORK, NY and IRVINE, CA, January 23, 2017)—Time Inc.’s (NYSE:TIME) Viant, a people-based advertising technology company, has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel… Read more »

Marketing-Mix Modeling: A Road of Missed Opportunity for Brands

January 20, 2017 | By AdExchanger

Adelphic’s CEO, Michael Collins, lends his perspective on Marketing-Mix Modeling in a cross-screen and cross-channel world. If you are in brand management, chances are you have leveraged marketing-mix modeling (MMM). In case you haven’t, MMM is the well-used planning tool that helps brands determine where ad spend should be appropriated for campaigns. For many marketers, it… Read more »

Kargo Partners with Adelphic to Bring Together Brands & Publishers to Improve Mobile Advertising ROI

October 11, 2016 | By Business Wire

Kargo, the leader in mobile brand advertising, today announced a new strategic global partnership with Adelphic, the leading mobile and cross-channel demand side platform (DSP). The partnership enables Adelphic’s clients to purchase premium ad space through Kargo’s alliance of top publishers – including The New York Times, Hearst, and CBS Interactive – and reach more… Read more »

Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP

August 18, 2016 | By MediaPost

Adelphic, the mobile and cross-device DSP, released on Wednesday a new cross-channel behavior-centric solution for its DSP. The new product, powered by “Behavior Graph,” is supported by Adelphic’s patented algorithm that tracks users across devices and measures various behaviors, learning from the data points over time. Previously used to track users on mobile, Adelphic’s user-identification… Read more »

Adelphic Launches First Behavior-Centric Cross-Channel Programmatic Ad Solution

August 17, 2016 | By Adelphic

Behavior Graph™, integrated into demand-side platform, includes both cross-channel device and behavioral data for precision and performance WALTHAM, MASS – August 17, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), today unveiled the first behavior-centric cross-channel solution for ad buyers’ single or multi-channel campaigns. Integrated into Adelphic’s mobile-first DSP, the suite enables brand… Read more »

Adelphic Delivers Mobile Futures Via Juice Mobile

May 13, 2016 | By MediaPost

Mobile programmatic and tech firm JUICE Mobile and Adelphic, a mobile and cross-channel demand-side platform, on Thursday announced that Adelphic has integrated JUICE Mobile’s Nectar Futures platform into its own platform. The integration of both programmatic buying methodologies with a single sign-on process will enable mutual clients to easily switch between the two options. Adelphic’s… Read more »

Game Changing Partnership: Adelphic Now Delivers Mobile Futures Via Juice Mobile

May 12, 2016 | By Adelphic

The integration of Juice Mobile’s Nectar® platform into Adelphic’s Platform complements Adelphic’s RTB offerings to clients Juice Mobile, the leading mobile programmatic and technology firm, and Adelphic, the leading mobile and cross-channel demand side platform, today announced an industry-transforming partnership. In a market first, Adelphic has integrated Juice Mobile’s Nectar® Futures platform into its own… Read more »

Facebook Pulls Plug on Ad Serving Software

March 8, 2016 | By The Information

Last year, Facebook tested ad serving software that would represent a bold expansion of its display ads business beyond its own inventory, a move potentially worth billions in revenue. Using a demand-side platform, or a DSP, marketers would be able to use Facebook users’ identity data to bid on ad slots across the mobile and… Read more »