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Ad Tech Executives Continue to Flock to Adelphic’s Programmatic Advertising Platform

October 28, 2015 | By Adelphic

Adelphic expands executive leadership team with new hires from Facebook, Oracle and Yahoo Programmatic advertising is no longer a trend, it is a standard. In fact, programmatic is becoming table stakes in mobile display advertising as total spend is expected to reach $20 billion by 2017. Despite the industry’s momentum, ad tech is simultaneously entering… Read more »

Adelphic and Opera Mediaworks Introduce High Quality Mobile Video to Programmatic Buyers

September 22, 2015 | By Adelphic

Adelphic, the leading mobile and cross-channel demand-side platform (DSP) today announced it has partnered with Opera Mediaworks to bring high quality mobile video to programmatic buyers through its platform. Currently the only brand-focused DSP with access to Opera’s Instant-Play™ HD video technology, Adelphic exclusively enables its clients to leverage this offering to deliver superior ad experiences… Read more »

Adelphic CEO: Goodbye to Multi-Channels, Hello to People-Based Marketing

July 10, 2015 | By VentureBeat

It’s a multi-channel universe and you need a multi-channel strategy. That’s a refrain you hear from many marketers and their tech vendors as smartphones, tablets, wearables, connected cars, and connected TVs get added to the traditional advertising outlets of computers, regular TVs, and print. But those are the trees. The forest, according to a growing… Read more »

Digging into the Cross-Device Targeting Implications of the Verizon-AOL Deal

May 13, 2015 | By AdExchanger

Verizon has access to deterministic data – and now it ostensibly owns the programmatic tech to put that data to work via AOL, which the telecom bought for $4.4 billion on Monday. This isn’t Verizon’s first stab at ad tech. Precision Market Insights, the company’s addressable advertising division, has been groping about, with various degrees… Read more »

Industry Reacts to Verizon’s $4.4 Billion AOL Purchase and Cross-Device Advertising Possibilities

May 12, 2015 | By MediaPost

While Verizon and AOL are both consumer-facing companies, analysts and industry watchers say their merging has more to do with data and cross-device advertising technology. Real-Time Daily has compiled reactions from around the ad industry: Michael Collins, CEO of Adelphic: “We’re at a point in the industry where there isn’t a shortage of cross-device linking… Read more »

Special Report: Personalization in Technology Trends and Mobile Attribution

May 11, 2015 | By Chief Marketer

Personalization in marketing is all about delivering unique experiences to customers based on their individual preferences, behaviors and history, and the ability to do this well is driven by the quality of a marketer’s consumer data and their ability to use it. Technology solutions focused on helping marketers get personal with consumers are designed to… Read more »

Adelphic Accelerates Programmatic Buying in Mobile

December 17, 2014 | By Venture Beat

Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding was led by Blue Chip Venture Company, along with participation from current investors Matrix Partners and… Read more »

Adelphic Mobile Raises $11M Series B Round for Programmatic Buying

December 17, 2014 | By Bostinno

Waltham-based Adelphic Mobile has raised $11 million in new funding to expand its mobile-focused programmatic buying advertising technology business. The Series B round was led by Blue Chip Venture Company and included ongoing investors Matrix Partners and Google Ventures. Adelphic has now raised $23 million since its founding in 2010. Some of the new funding… Read more »