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Adelphic Advancing Mobile Advertising With Apple Deal, New Funding

December 17, 2014 | By Xconomy

The field of mobile advertising has been evolving steadily but fairly quietly in the past year. Now startups are ready to make more noise, thanks in part to the world’s biggest tech company. Boston-area startup Adelphic says today it has raised $11 million in Series B venture money, which brings its total funding to $23… Read more »

Mobile Ads Software Innovator Adelphic Gets $11 Million in New Funding

December 17, 2014 | By BetaBoston

Adelphic, the Waltham-based mobile ads software developer that allows brands to target users across devices, has added $11 million in new funding to the $12 million is has raised previously. Founded in 2010 by former Quattro Wireless team members Jennifer Lum and Changfeng Wang, Adelphic has developed a program of algorithm-driven, “predictive modeling” for mobile ads… Read more »

Mobile Programmatic Advertising Startup Adelphic Has Just Raised $11 Million in Funding

December 17, 2014 | By Business Insider

Mobile programmatic advertising startup Adelphic has raised $11 million in Series B funding, the company confirmed today. The latest round was led by Blue Chip Venture Company. That brings Boston-based Adelphic’s total investment to date up to $23 million, with other investors including Google Venture and Matrix Partners. Adelphic has quietly become one of the… Read more »

Dear Apple: So, You Want to Be a Programmatic Advertising Player? Listen Up.

November 26, 2014 | By AdExchanger

While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic advertising to iAd doesn’t have everyone impressed. At the moment, Apple’s iAd API – which enables developers and mobile ad companies to create and manage their campaigns in a private exchange environment – will only support standard banner ad… Read more »

IXI Services, a Division of Equifax, Partners With Adelphic, Providing Marketers Advanced Mobile Ad Targeting

May 30, 2014 | By Adelphic

IXI Premium Targeting Data Now Available for Mobile Advertisers Using Adelphic MCLEAN, Va., May 30, 2014 (GLOBE NEWSWIRE) — IXI Services, a division of Equifax (NYSE:EFX), today announced a partnership with leading mobile advertising solutions provider, Adelphic, to make IXI’s premium financial-based targeting data available for mobile ad targeting. As mobile usage continues to grow,… Read more »

InMobi Launches the World’s Largest Mobile-First Programmatic Advertising Exchange Powered by Rubicon Project

May 29, 2014 | By Adelphic

InMobi Exchange Also Brings the Largest Mobile-First Programmatic Marketplace to Buyers and Sellers Globally SINGAPORE, LOS ANGELES and LONDON, May 29, 2014 – InMobi, the world’s largest independent mobile advertising network, and Rubicon Project (NYSE: RUBI), a leading technology company automating the buying and selling of advertising, today unveiled InMobi Exchange, a mobile programmatic buying… Read more »

A Q&A with Adelphic’s Michael Collins — The Jay Sears Mobile Ad Tech Leaders Series

February 18, 2014 | By Media Biz Bloggers

Today we continue a series of Q&As with mobile ad tech leaders leading up to the Rubicon Project conference on Wednesday, February 26, 2014 from 9am to 1pm at Mobile World Congress in Barcelona, Spain. The packed agenda includes two panels: “Ad Agencies, Mobile and the Automation Opportunity” featuring leading mobile first agencies and “Mobile… Read more »

Google’s Mobile Tracking: The Advertising “Holy Grail?”

November 7, 2013 | By Digiday

News that Google is continuously tracking people’s whereabouts with mobile tracking has agency executives salivating. While its beta tracking program is currently limited to connecting Google mobile search to store visits, it represents a meaningful step toward Google achieving “the holy grail of advertising,” according to one exec who has been briefed by Google. That… Read more »

Adelphic Brings Mobile Programmatic Buying of Video to Mobile

October 23, 2013 | By Adelphic

RTB Mobile Video Inventory from BrightRoll, LiveRail, Vdopia and MoPub Now Available Through Adelphic’s Mobile Demand Side Platform Adelphic, creators of a breakthrough mobile advertising platform and audience solution for agencies and brands, has announced the addition of mobile programmatic buying of video inventory to their demand side platform. Adelphic’s agency and brand partners can… Read more »