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Adelphic Brings Neustar AdAdvisor’s 12,000 Targeting Attributes to Mobile Real Time Bidding

July 10, 2013 | By Adelphic

Combination of Offline and Mobile Audience Data Provides Multi-channel Audience Insights at Massive Scale. Adelphic, creators of a breakthrough platform for targeted mobile advertising, has announced that it is the first mobile real time bidding platform to offer advertisers access to Neustar AdAdvisor’s 12,000 audience segments. Neustar AdAdvisor provides offline attribute data for over 119… Read more »

Mobile Advertising Startup Adelphic Hires WPP’s Michael Collins as CEO

May 20, 2013 | By TechCrunch

Mobile DSP, Adelphic, is announcing that Michael Collins, previously global CEO at WPP-owned mobile marketing agency Joule, has joined the mobile advertising startup as its new chief executive. The current CEO Changfeng Wang will remain on-board as CTO. Wang and his co-founder Jennifer Lum both worked at Apple-acquired mobile ad network Quattro, and they announced… Read more »