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Viant’s Adelphic Expands Publisher Marketplace with Brand Safe PMP Deals

June 14, 2017 | By Adelphic

Launch of Adelphic Deals empowers clients with packages of high quality, premium inventory curated to drive viewability and completion rates (WALTHAM, Mass., – June 14, 2017) — Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the enhancement to its Publisher Marketplace, Adelphic Deals. Adelphic Deals empowers brands and agencies with direct, programmatic access… Read more »

Viant’s Adelphic Partners with Integral Ad Science, Closing the Loop Between Viewability, Targeting and Measurement

May 18, 2017 | By Adelphic

Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients (Waltham, MA, May 18, 2017)— Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the addition of viewability verification from Integral Ad Science (IAS), becoming one of the first DSPs to integrate these insights and make them directly accessible within their platform. The… Read more »

Adelphic Partners With Integral Ad Science On Pre-Bid Targeting For Cross-Channel Campaigns

November 14, 2016 | By MediaPost

Mobile and cross-channel demand-side platform (DSP) Adelphic on Monday announced a partnership with Integral Ad Science (IAS) allowing Adelphic customers to verify, optimize, and analyze their mobile-first and cross-device ad campaigns using IAS’s solutions for pre-bid targeting across viewability, ad fraud, traffic ad quality, and brand safety. IAS is a provider of  verification, optimization, and… Read more »

Adelphic Partners with Integral Ad Science to Unveil Pre-Bid Targeting for Cross-Channel Programmatic Ad Campaigns

November 14, 2016 | By Adelphic

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere. Now in the Adelphic platform, customers can verify, optimize, and analyze their mobile-first and cross device ad campaigns using IAS’s solutions… Read more »