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Sharethrough adds its first DSP integration to scale native programmatic video with Adelphic

January 10, 2017 | By MarTech Today

  In another sign of native video advertising coming into the programmatic fold, native ad platform Sharethrough announced an integration Tuesday with mobile demand side platform (DSP) Adelphic. Sharethrough says it is the first of many forthcoming DSP integrations to support native video programmatically. Adelphic established its first native platform relationship with TripleLift in October when… Read more »