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Adelphic Introduces Digital Out-of-Home Ad Buying

October 5, 2017 | By MarTech Advisor

Through partnerships with both Clear Channel Outdoor Americas, one of the world’s largest outdoor advertising companies, and Captivate, North America’s leading location-based digital video network, clients can purchase DOOH inventory including digital billboards, airports, office lobbies and elevators, at scale, seamlessly, within a PMP.

Are Media Buyers Using the Best Decision-Algorithms?

March 24, 2015 | By Changfeng Wang, Adelphic Chief Technology Officer

It has been hard not to hear conversations referring to algorithms at any ad-tech conference, but there seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are. In the context of programmatic advertising, an algorithm may be defined as… Read more »

Adelphic’s Top Five Native Programmatic Best Practices

February 26, 2015 | By Adelphic

Continuing our reputation as a leader in mobile advertising innovation, Adelphic has integrated with three distinct inventory sources to offer brands and agencies the impact of native programmatic advertising at scale and with efficiency: MoPub, InMobi and YieldMo. Native programmatic is still an emerging space, yet we are seeing enthusiasm from buyers accompanying a steady… Read more »

Adelphic Accelerates Programmatic Buying in Mobile

December 17, 2014 | By Adelphic

  Company Secures $11M Series B Funding to Fuel Growth Waltham, Mass. (December 17, 2014) — Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding… Read more »

Vivaki is Partnering with Adelphic for Smarter Mobile Ads

May 30, 2013 | By AdWeek

VivaKi is partnering with mobile demand-side platform (DSP) Adelphic to enhance programmatic mobile ads buying for brands that want to reach on-the-go consumers. The companies are announcing today that they’ll develop consumer segments based on mobile behaviors, while going beyond the cookie for targeting purposes. The firms also said they would aim to overcome a… Read more »