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Viant’s Adelphic Expands Publisher Marketplace with Brand Safe PMP Deals

June 14, 2017 | By Adelphic

Launch of Adelphic Deals empowers clients with packages of high quality, premium inventory curated to drive viewability and completion rates (WALTHAM, Mass., – June 14, 2017) — Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the enhancement to its Publisher Marketplace, Adelphic Deals. Adelphic Deals empowers brands and agencies with direct, programmatic access… Read more »

Special Report: Personalization in Technology Trends and Mobile Attribution

May 11, 2015 | By Chief Marketer

Personalization in marketing is all about delivering unique experiences to customers based on their individual preferences, behaviors and history, and the ability to do this well is driven by the quality of a marketer’s consumer data and their ability to use it. Technology solutions focused on helping marketers get personal with consumers are designed to… Read more »

Dear Apple: So, You Want to Be a Programmatic Advertising Player? Listen Up.

November 26, 2014 | By AdExchanger

While Apple arguably can do whatever it puts its hand to, its recent move to bring programmatic advertising to iAd doesn’t have everyone impressed. At the moment, Apple’s iAd API – which enables developers and mobile ad companies to create and manage their campaigns in a private exchange environment – will only support standard banner ad… Read more »

Apple Opens Mobile Ads Service to Programmatic Buying Partners

November 21, 2014 | By Bloomberg

Apple is opening its advertising services to partners to help sell promotions more efficiently, aiming to fuel revenue growth at the struggling unit with programmatic buying. Apple, which first rolled out iAd in 2010, will enable automated ads, making it easier to manage and track ad performance, according to Adam Berke, president of AdRoll, a… Read more »

Horizon Media, Largest US Indie Agency Hits Reset Button on Mobile Programmatic Buying

July 28, 2014 | By AdExchanger

Horizon is rolling out a programmatic division, dubbed HX, to handle its machine-driven ad buys for clients. The initiative, supported through relationships with four demand-side platforms (DSPs), expands on a two-year foray into mobile programmatic buying that initially supported Adap.tv. However that effort failed to produce the desired scale, as clients resisted trafficking ads on… Read more »

Adelphic Aims to Dominate Mobile Programmatic Buying Ad Space

May 16, 2014 | By BetaBoston

There may be a bit of mythology tied to the notion that there are “quiet sleeping startup giants” all around Boston. But, hidden away in nondescript office buildings that overlook Route 128, there are actually some real rockstar companies to be found. One of them is Adelphic, which is working to improve targeted mobile programmatic… Read more »

Adelphic Mobile Ad Platform Issued Patent for User Identification on Networked Devices, Including Smartphone, Tablets and PCs

December 3, 2013 | By Adelphic

Patent to extend Adelphic’s leadership position in mobile user identification and audience building [US patent no. 8,438,184] Boston, MA (December 3, 2013) – Adelphic, creators of a breakthrough mobile ad platform and audience solution for agencies and brands, has been issued a patent for user identification on network connected devices, including smartphones, tablets and PCs…. Read more »

VivaKi Strikes Exclusive Deal With Adelphic, Will Enable Programmatic Mobile Ad Trading To Grow ‘Exponentially’

May 30, 2013 | By MediaPost

In an important development for the programmatic mobile ad traders, one of Madison Avenue’s biggest agency trading desks — VivaKi’s Audience on Demand (AOD) unit — this morning said it is partnering with a promising new mobile audience targeting platform that will close some critical “gaps” for programmatic mobile deals. The deal with mobile audience… Read more »