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Explore the latest articles from our thought leaders

How Viant Makes Programmatic Traders’ Lives Easier

5 Questions to Ask a Prospective Location Data Partner

Cuebiq on Location Data Advancements and How Privacy Plays a Role

TargetSpot on the Rise of Digital Audio, Consumers’ Growing ‘Addiction’

What Marketers Need to Know About African-American Millennials

Inscape on the Power of Automatic Content Recognition and Trends in TV Consumption

Q&A: How Marketers Can Leverage Mobile App Data

In-Housing Your Programmatic: Top Five Interview Questions for Prospective Talent

What is Second-Party Data and Why is it Important to Understand?

How the Air Force Changed One Viant Employee’s Life and Career

How Machine Learning Can Solve Your Viewability Challenges

Programmatic Ad Spending Forecast: In-housing Remains a Hot Topic

Dun & Bradstreet on How and Why Data is Critical to B2B Success

FreeWheel’s Justin Beere on trends in Connected TV

Focused on OOH? Here’s What to Look for in a DSP

Grapeshot on Brand Safety Trends, Customization and Contextual Intelligence’s Role

XUMO’s Colin Petrie-Norris on How OTT Has Revolutionized Content Consumption and What Marketers Need to Know

Clear Channel Outdoor on How Location Data Helps Brands with OOH and the Future of OOH Measurement

DoubleVerify on Brand Safety Evolution Beyond 2018

IAS’s Mike Kim on the Art and Science of Finding the Best Inventory for Your Campaign in 2018