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“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.
With recent announcements from Netflix and Disney+, Viant was asked to talk about what these moves mean for the industry and us in particular.
With an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for more direct control over their entertainment choices
Connected television will provide the most significant video platform for advertisers with the growth of programmatic media buying.
With Web3, self-sovereign identity brands will have the opportunity to reach consumers with unprecedented levels of precision, all while maintaining the highest levels of privacy, which is really the desired end state.
I spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?
Latest Press Releases
IRVINE, Calif., April 16, 2024 (BUSINESS WIRE) — Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced it will release its first quarter 2024 financial results after U.S. markets close on Tuesday, April 30, 2024.
IRVINE, Calif., Mar. 4, 2024 – Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising technology company, today reported financial results for its fourth quarter and full year ended December 31, 2023.
Viant Releases Inaugural Sustainability Report
IRVINE, Calif., February 14, 2024 (BUSINESS WIRE) — Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today announced it will release its fourth quarter and full year 2023 financial results after U.S.
IRVINE, Calif. February 6, 2024 – Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today announced it has bolstered its Viant Data Platform with new AI-based tools and services, enabling privacy-centric and reliable signals for advertisers to leverage in partnership with publishers.
Setting a new standard for measurement solutions and advanced analytics in healthcare advertising