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Ad-tech company Viant said it is doubling down on using artificial intelligence as a way to help advertisers take advantage of the opportunities presented by the increasing capabilities of connected TV and the growing volume of data about consumers.
It’s just hours from the end of Advertising Week New York 2023, the annual event that saw Paris Hilton, Keegan Michael Key and nearly 150 CEOs take the stage, flipping the script on how to best engage advertisers.
This year’s Advertising Week in New York may as well be called Artificial Intelligence Week as generative AI is expected to be a dominating theme for the more than 12,000 marketers, advertisers, media and tech professionals are expected to attend this year’s conference.
The following article highlights an interview between Tim Vanderhook, co-founder and CEO at Viant and Ari Paparo, founder and CEO of Marketecture.
Ad-tech company Viant said it has expanded its Direct Access supply path optimization initiative to focus on the largest premium connected TV content owners.
Viant Technology, the people-based advertising technology company, has expanded Direct Access, to focus on the largest, premium CTV content owners, who collectively represent over 75 per cent of the addressable CTV market in the US.
Latest Press Releases
IRVINE, Calif., Mar. 4, 2024 – Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising technology company, today reported financial results for its fourth quarter and full year ended December 31, 2023.
Viant Releases Inaugural Sustainability Report
IRVINE, Calif., February 14, 2024 (BUSINESS WIRE) — Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today announced it will release its fourth quarter and full year 2023 financial results after U.S.
IRVINE, Calif. February 6, 2024 – Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today announced it has bolstered its Viant Data Platform with new AI-based tools and services, enabling privacy-centric and reliable signals for advertisers to leverage in partnership with publishers.
Setting a new standard for measurement solutions and advanced analytics in healthcare advertising
IRVINE, Calif. January 17, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising technology company, today announced that members of its management team are scheduled to present at an upcoming investor conference.