• Adelphic News, Press releases and blog

    Press Releases

Adelphic Launches First Behavior-Centric Cross-Channel Programmatic Ad Solution

August 17, 2016 in Press Releases

Behavior Graph™, integrated into demand-side platform, includes both cross-channel device and behavioral data for precision and performance

WALTHAM, MASS – August 17, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), today unveiled the first behavior-centric cross-channel solution for ad buyers’ single or multi-channel campaigns. Integrated into Adelphic’s mobile-first DSP, the suite enables brand marketers and agency ad buyers to identify and engage consumers across channels through superior targeting and real-time decisioning, driving relevance, scale and performance.

At the heart of this cross-channel solution is Adelphic’s Behavior Graph™, which provides insights not only into a consumer’s multiple devices, but also into behaviors in the channels where the devices are used, providing a much richer data set to drive campaign performance than could be provided by device knowledge alone. Marketers can also seamlessly onboard and incorporate their first-party audience data including cookies, device IDs, campaign events and remarketing pools, which are then matched with Adelphic’s data in order to deliver a personalized consumer experience.

“As marketers make the shift to a mobile-first world and are afforded with more potential consumer touchpoints, better data and insights are required to successfully execute cross-channel dialogues with consumers,” said Warren Zenna, Head of Mobext US, Havas Media’s global mobile marketing agency. “A behavior-centric approach to cross-channel engagement enables campaign decisions to be made on a far richer data set than devices alone, which makes for a better-performing campaign.”

The solution also enables marketers to connect and target audiences across devices including desktop, tablets, connected TV and mobile phones, with frequency and sequencing controlled globally due to the application of Adelphic’s ^tagTM (“a-tag”) universal identifier. Adelphic was issued the patent for user identification on networked devices in 2013.

“A DSP’s typical tool for the implementation of cross-channel campaigns is a licensed, third-party device graph. This approach is highly limiting as it does not provide insights into the consumers behind the devices.” said Michael Collins, CEO of Adelphic. “While our Behavior Graph does link devices across channels, it also provides insights into the consumers behind the devices, creating a much more robust data set for finding audiences and driving campaign performance.”

Equipped with forecasting, reporting and optimization tools, Adelphic’s cross-channel solution provides ad buyers with the insights necessary to make the most of their ad spend.

About Adelphic
Adelphic is the leading mobile and cross-device demand side platform that unlocks audience behaviors and empower brands to activate on those insights. The company’s enterprise-ready software solutions for agencies, brands and other large media buyers provides meaningful engagements with consumers on the move. Adelphic’s science-based approach analyzes and creates decisions on the most relevant signals, regardless of fidelity. Fully RTB enabled. Adelphic’s patented technology overcomes the limitations of user identification in mobile and across networked devices, yielding rich, nuanced portraits of real consumers. Founded in 2011, Adelphic is funded by Matrix Partners, Blue Chip Venture Company and Google Ventures. For more information, visit adelphic.com.

The post Adelphic Launches First Behavior-Centric Cross-Channel Programmatic Ad Solution appeared first on Adelphic.

Adelphic Appoints Jacqueline Berg as General Manager of the Americas

June 27, 2016 in Press Releases

Former Apple and Google veteran to drive sales and revenue development in region

WALTHAM, MASS – June 27, 2016 – Adelphic, the leading mobile and cross-channel demand side platform (DSP), announced today the appointment of Jacqueline Berg as General Manager of the Americas. In this role, Berg will focus on growth in both scale and revenue by expanding partnerships with current and future clients.

Berg comes to Adelphic with nearly two decades of experience in digital advertising sales, including executive-level roles at high-profile companies spanning both the buy- and sell-sides of the industry. Previously, Berg served as the global channel sales lead for Apple’s iAd, where she oversaw global advertising partnerships.  Prior to this role, Berg spent a decade within Google DoubleClick, most recently as the head of sales and strategy for the publisher business group. Earlier in her career she spent time with early industry leaders 24/7 Real Media and AdKnowledge.

“The rapid evolution of programmatic, mobile and cross-channel advertising continues to present Adelphic with massive growth opportunities.” said Michael Collins, CEO at Adelphic. “Jackie’s experience building and guiding high-performance sales teams for some of the industry’s leaders will help us stay focused on meeting the rapidly evolving needs of our customers, which will translate to continued exponential growth in the Americas.”

In the past year, Adelphic management team has grown through hires of several senior executives from leading technology and advertising companies including Oracle, Yahoo and Facebook.  Adelphic’s ability to secure such high-caliber talent is a testament to the company’s technology, market focus and client service.

“We’re finally at an inflection point when mobile and multi-channel behavior is the new norm, yet many marketers still struggle to optimize their spend where consumers spend the majority of their time,” said Berg. “Adelphic has crafted its technology and teams to simplify what can be quite complex. I believe the company is poised to grow as marketers evolve their marketing mix from channel-centric to people-centric, which better aligns to how consumers engage.”

About Adelphic
Adelphic is the leading mobile and cross-device demand side platform. Adelphic provides an enterprise-ready software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers on the move. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s patented technology overcomes the limitations of user identification in mobile and across networked devices, yielding rich, nuanced portraits of real consumers. Founded in 2011, Adelphic is funded by Matrix Partners, Blue Chip Venture Company and Google Ventures. For more information, visit adelphic.com.

###

The post Adelphic Appoints Jacqueline Berg as General Manager of the Americas appeared first on Adelphic.

Adelphic Partners with Adsquare to Bring Local Audience Data to Brand and Agency Clients in Europe

May 31, 2016 in Press Releases

Integration Enables Increased Accuracy and Relevancy of Ads via Robust Third-Party Data for Mobile Programmatic Campaignsadelphic-adsquare

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with adsquare, the Audience Management Platform (AMP) for mobile programmatic advertising, that will enable agencies and trading desks to leverage a new source of reliable mobile audience data for the European market.

Adelphic customers can activate audiences, created via adsquare’s AMP based on location, household, purchase, sociodemographic and app usage data to deliver more relevant, targeted ads to European consumers.

“Adblocker adoption has grown in the EMEA region faster than other markets, which makes it even more important that marketers and their agencies focus on delivering well-targeted ads, and the right data is among the biggest pieces required in solving that puzzle,” said Tom Laband, CEO & Co-Founder of adsquare. “Our Audience Management Platform offers access to a vast array of premium data providers and is a powerful resource that Adelphic client agencies in Europe and beyond will value because it gives them control and transparency.”

The ability to provide high-caliber service for brands and agencies in the region has been a priority for Adelphic. The company tapped Nicholas Mills as general manager, EMEA late last year, and since then he has been expanding the company’s regional offerings, sales and service teams to support clients and campaigns in Europe.

“Mobile programmatic advertising is experiencing considerable growth across Europe as brands realize the opportunity existent in mobile and the return on investment available through a data-driven approach,” said Mills. “With the activation of audiences modeled via adsquare, our customers can deploy campaigns that are highly efficient in reaching audiences and increasing returns.”

The self-service solution is now available to Adelphic clients, building out a comprehensive European data set.

The post Adelphic Partners with Adsquare to Bring Local Audience Data to Brand and Agency Clients in Europe appeared first on Adelphic.

Adelphic Earns Industry Leading Customer Satisfaction Ratings in Recent Survey

May 23, 2016 in Press Releases

At Adelphic, close partnership with customers is in our DNA. Our services team is deeply invested in solutions, insights, and performance of our customers. Semi-annually, we conduct a survey used to measure strengths and areas for development for our services team as well as product. Our most recent survey, conducted in Q1 2016, showed that customers rated their overall satisfaction with Adelphic services at 92%.   This marks the fourth straight quarter of a 90 percent or higher satisfaction rating for consistently providing industry-leading services.

Atag image“Our key focus is on providing world-class services alongside the best technology solutions, and developing customer loyalty for life,” said George Tarnopolsky, Adelphic’s Director of Account Management. “Our goal is to develop our clients into savvy Mobile and Cross-Device buyers, and to help make them and their brands wildly successful. We’re thrilled that the feedback from our clients continues to be so strong–a testament to the exemplary services provided by our team.”

Clients were asked to rate Adelphic Services on a scale of 1-5 across multiple dimensions, including: Product and Technical Skills, Timeliness, Proactiveness, Communication Skills, and Satisfaction Overall.

The Adelphic Q1 2016 Satisfaction Survey showcased that:

  • We demonstrate a sense of urgency: clients rated at 92% their Adelphic team’s Timeliness and speed to resolve issues and questions.
  • We strive to educate through every interaction: clients rated at 92% their Adelphic team’s Communication skills.
  • We are domain experts: clients rated at 91% their Adelphic team’s Product and Technical skills.
  • We aim to actively map solutions to client needs, for example by actively monitoring client campaigns and suggesting recommendations to drive improvements. Clients rated at 89% their Adelphic team’s Proactiveness.

The Q1 Satisfaction Survey was conducted in March 2016 via an online survey. We received forty five responses, for a response rate of fifteen percent.   Alongside the aggregate results, we dived deep into results by Account and by Account Manager in order to reward strengths and to drive individual areas of improvement.

Select client testimonials:

[OurAdelphic Account Manager] has been a great asset to me on my campaigns. He always gives great tips and offers suggestions to make my campaigns more successful.

[Our Adelphic Account Manager] is one of the greatest Account Managers we work with – he is constantly looking for ways to help our campaigns perform better and help us out. 11/10

[Our Adelphic Account Manager] is our lifeline. He helps us at off hours – late at night, weekends. He also gets an unbelievable amount of requests from various members of the team and always gets an answer for us.

[Our Adelphic Account Manager] is superb and has enabled us to scale quickly

[Adelphic Product] has been developed to address our needs exactly. It’s not over complicated like a lot of other DSPs, its straight forward, and it works.

[In the Adelphic Product], the performance matrix and Adelphic’s CTR maximizer are phenomenal features that set the DSP apart a lot [in the market].

 

 

 

The post Adelphic Earns Industry Leading Customer Satisfaction Ratings in Recent Survey appeared first on Adelphic.

InMobi Announces New Partnerships for Mobile-First Programmatic Video

May 16, 2016 in Press Releases

Leading Demand Side Platforms bring powerful in-app video advertising to brands, at scale, through InMobi Exchange

adelphic-inmobi

InMobi, the world’s most powerful mobile advertising and discovery platform, today announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. With these partnerships in place, brand advertisers are now able to leverage mobile-first full-screen, auto-play, HD video on the InMobi Exchange, the company’s programmatic marketplace.

The InMobi Exchange, powered by Rubicon Project, offers programmatic buyers video ad formats across 22,000 transparent apps, bringing to market the most extensive and diverse set of engaging mobile ad experiences. According to eMarketer, spending on programmatic video will account for 65% of the total U.S. digital media dollars by 2017, or $7.43 Billion.

Advertisers’growing preference for immersive video-centric ad formats – including vertical and 360 – on mobile programmatic campaigns is consistent with recent media consumption trends. eMarketer reports, one in three consumers watch video on their mobile devices, which means watching video on mobile is already more common than using devices to listen to music.

Within InMobi’s programmatic exchange, campaigns running non-skippable video formats have a 95 percent completion rate, providing brands with optimal viewability and engagement. Retailers who used rich media ads that leveraged the user’s location increased footfall by 79 percent by providing directions to the nearest store or restaurant.

“Mobile is fast becoming the favorite – not the second – screen for consuming video content,” said Anne Frisbie, Senior Vice President of Brand and Programmatic at InMobi. “It is great to see that major programmatic buying platforms now support mobile-first video so that advertisers can powerfully reach consumers where they are.”

To view the release in its entirety, visit InMobi.

The post InMobi Announces New Partnerships for Mobile-First Programmatic Video appeared first on Adelphic.

Adelphic Delivers Mobile Futures Via Juice Mobile

May 13, 2016 in Press Releases

Mobile programmatic and tech firm JUICE Mobile and Adelphic, a mobile and cross-channel demand-side platform, on Thursday announced that Adelphic has integrated JUICE Mobile’s Nectar Futures platform into its own platform. The integration of both programmatic buying methodologies with a single sign-on process will enable mutual clients to easily switch between the two options.Media Post Logo

Adelphic’s global platform is used by trading desks at advertising holding companies. The Nectar platform is also used by the major agency holding companies and more than 1,500 premium publishers. Launched in 2013, Nectar offers guaranteed buying of premium mobile inventory. Any Adelphic client can access the Nectar platform through their Adelphic interface by request to either Adelphic or JUICE Mobile.

“Increasingly, clients are looking to supplement their real-time buying with guaranteed buys into the future. The addition of Nectar to the Adelphic platform will allow these two buying methodologies to co-exist behind one single sign-on. This reduces the number of independent platforms a trading desk has to use while simultaneously reducing the amount of manual work needed to secure direct guaranteed inventory from premium publishers,” stated JUICE Mobile CEO Neil Sweeney.

Aside from the benefit of seamless integration and a single log-on, “The Adelphic-Juice Mobile partnership brings clients much closer to being able to transition all their media buying, including Programmatic Direct Buys, from manual to programmatic workflows,” Gina Kim, VP of Business Development at Adelphic, told Real-Time Daily via email.

Commenting on the deal, Sweeney told Real-Time Daily: “This deal expands the Nectar product into new markets, to new clients, to new trade desks and then to new countries. Now, with this, clients can get symmetry in their buys as it is done together. Ultimately, it allows us to scale faster. Historically, real-time bidding and futures have been bought separately.”

From the agency side, Adam Luther, associate director, Amnet Group, U.S., said: “We’re excited to now have access to Nectar Futures through the Adelphic DSP on behalf of our Dentsu Aegis Network clients. The ability to secure premium, guaranteed mobile inventory upfront within a programmatic platform that we are already very well-versed in is big for us. …The added flexibility that this integration provides is a welcome addition to the options currently available in the market.”

To view the article in its entirety, visit MediaPost.

The post Adelphic Delivers Mobile Futures Via Juice Mobile appeared first on Adelphic.

Game Changing Partnership: Adelphic Now Delivers Mobile Futures Via Juice Mobile

May 12, 2016 in Press Releases

The integration of Juice Mobile’s Nectar® platform into Adelphic’s Platform complements Adelphic’s RTB offerings to clients

Juice Mobile Integration with Adelphic

Juice Mobile, the leading mobile programmatic and technology firm, and Adelphic, the leading mobile and cross-channel demand side platform, today announced an industry-transforming partnership. In a market first, Adelphic has integrated Juice Mobile’s Nectar® Futures platform into its own platform. Placing two programmatic buying methodologies under one roof, with a seamless single sign-on experience, allows mutual clients to easily switch between the two options.

Adelphic CEO Michael Collins says, “Adelphic is proud to offer our clients the convenience this partnership will facilitate. From securing buys in advance to locking in pricing, plus access to premium publishers in an aggregated environment, our integration with Nectar makes life easier for our clients who are looking for transparent, one-stop shopping for all their mobile inventory buys.”

Adelphic’s platform is used by trading desks at all the major advertising holding companies and is international in scope. The Nectar platform is also used by all major agency holding companies and over 1,500 premium publishers. Launched in 2013, Nectar is the world’s first platform to offer guaranteed buying of premium mobile inventory, while Nectar Futures is the industry’s first futures market. Any Adelphic client can access the Nectar platform through their Adelphic interface by request to either Adelphic or Juice Mobile.

“Increasingly, clients are looking to supplement their real-time buying with guaranteed buys into the future. The addition of Nectar to the Adelphic platform will allow these two buying methodologies to co-exist behind one single sign-on. This reduces the number of independent platforms a trading desk has to use while simultaneously reducing the amount of manual work needed to secure direct guaranteed inventory from premium publishers,” explains Juice Mobile CEO Neil Sweeney. “By Adelphic integrating Nectar into its platform, our mutual clients can easily toggle between the two buying methodologies.”

“We’re excited to now have access to Nectar Futures through the Adelphic DSP on behalf of our Dentsu Aegis Network clients. The ability to secure premium, guaranteed mobile inventory upfront within a programmatic platform that we are already very well-versed in is big for us,” said Adam Luther, Associate Director at Amnet Group, US. “Due to the shift in consumers’ media consumption habits, mobile strategy is more important to our advertisers now than ever before. The added flexibility that this integration provides is a welcome addition to the options currently available in the market.”

To view the release in its entirety, visit Juice Mobile.

The post Game Changing Partnership: Adelphic Now Delivers Mobile Futures Via Juice Mobile appeared first on Adelphic.

See what Adelphic can do for you.